Category Archives: Presentation Skills

Creating membership magic: tactics for Toastmasters

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3pm Friday 11 November, 2016, Dubhlinn D71 Toastmasters Conference

Is your club struggling to build membership? Do you have a hard time getting visitors to come along? Do visitors come to your club, but not become members?

This workshop will give you the tips and tricks you need to attract visitors to your club and convert them to members. Laura Bruce, President of Inverness Toastmasters, will share her story of how her club went from only 7 paid-up members in April 2015, to 27 members just 18 months later.

She will share her ACE Formula ™ — a suite of online and offline tools that she used as VP Membership to attract  and engage visitors, and convert those visitors into Toastmasters. She will also share her expertise as founder of Bruce Public Relations to show how the humble media release can be a powerful tool to raise the profile of your club.

Who will benefit from this workshop?

Any one with a club that is struggling with low member numbers. Any club that attracts visitors but hasn’t been successful in converting them to members. Any club that is facing extinction.

Special relevance to: VPs Membership, VPs PR, Presidents, Area and Division Directors

Come along and learn how to put the ACE Formula ™ to work creating membership magic for  your club!

For more information: http://www.dubhlinn2016.com/laura-bruce

If you would like a copy of the slides, click here. 

Highland Business Women’s Club 2016 Awards, and how we can all be “shining stars”

Shining Star winner 2016 Laura Bruce of Bruce Public Relations, with Highland Business Women’s Club President Isla Cruden

On Friday night at the Highland Business Women’s Club 2016 Awards, I was named winner of the inaugural Shining Star award for Most Inspiring Woman in Business. It was a real honour, and not for the reasons you might expect.

Created by the Club this year, the reason this award means so much to me is because it recognises the kind of businesswoman that typified the finalists in this category, and one that that I would encourage every woman to be: someone who is not simply good in business, but who makes a point of helping others to succeed as well.

I believe we have an obligation to help others, not just in business, but in the communities in which we live. What good is it to be successful, if your success does not help light a path, and pave the way for others to follow?

With organisations like the public speaking club Toastmasters, I have been very gratified, watching as new members I have encouraged to get involved develop their skills, and start to feel more comfortable speaking to groups. With the Highland Business Women’s Club I have encouraged dozens of women to join the Club and hosted nearly as many at meetings. Several of them took my advice, and among the finalists and winners on Friday night were at least a dozen members I encouraged to join. How gratifying!

Finalists in the Highland Business Women's Club 2016 awards -- photo by Alison White Photography

Finalists in the Highland Business Women’s Club 2016 awards — photo by Alison White Photography

I would encourage anyone who is settled into their business, and competent at what they do, to start to look outside. Find ways to have an impact beyond your own business, to have an impact beyond your own bottom line. If you are lucky, like me you will see women who had been hanging back, start to get into the thick of things. You will see people make connections with each other that didn’t exist before you introduced them. But most of all, you will feel a warm glow that you don’t get just from making your clients happy. You will get the satisfaction of knowing that you have made an impact on someone and something completely apart from your commercial activities. Isn’t that what life’s all about?

We can all be “Shining Stars”. So give it a shot. The life you transform may be your own.

Harness the “power of three” to power up your next presentation

As a business person, chances are you are going to have to do a presentation sooner or later. If the thought of composing something from scratch strikes you with fear, I’m going to let you in on a little secret, which will make every presentation you make much simpler to master.

woman doing a presentation

Being asked to do a presentation need not strike panic – a structure will get you started

It’s called “the power of three”, and in this case, the word “power” is very apt. When you are making a presentation – whether it’s a pitch to a potential new client, or updating your colleagues on the latest developments in your department – the ‘power of three’ provides an almost magical structure to ensure you deliver just the right amount of information. It’s the reason there’s “three wise men”, “three musketeers” as well as “three little pigs”!

Think of it as a sandwich. Your content – the “meat” of your presentation – will be up to you. But by putting “the power of three” to work for you, you will have a very robust structure that is simple to follow, and helps package your information into a format your audience can readily take in.

To get started, first identify the main points you want to convey in your presentation. This will be the “bacon, lettuce and tomato” in your sandwich. You may have five or ten, but there may be some overlap. Group them into themes. Then eliminate the weakest ones, and whittle it down to your three strongest or most important points. State your first point or theme, and support it with an example or a story. Then move on to the next one. Before you know it, you will have a well-structured presentation, based around three powerful points.

For best results, wrap your three points between an introduction and a conclusion. This is the “bread” that holds your filling together. Opening with an introduction will put your audience at ease. Tell them what they can expect to take away from your talk. This will motivate them to listen, and help them relax and know they are in good hands. Tell them you have three main points you will make. Now primed for what to expect, they can listen to your presentation’s main points, and follow each one. Conclude by summarising your three points at the end.

Armed with the “power of three” you now have a format you can rely upon again and again, for presentations of any length. Having a “go-to” structure to apply to your content will help ease the pain of making presentations. Your audience will find them easier to follow, and you may even find that you start to enjoy doing them!

Making effective presentations is crucial to becoming an effective leader, but often, we don’t get much opportunity to develop this skill. One of the best places to become more comfortable making presentations is Toastmasters. There are clubs all over the world, including one in Inverness which meets the 2nd and 4th Wednesday each month. Visit www.toastmastersinverness.com and come along to a meeting. You’ll soon be more at ease doing presentations at work. You may even find you have a talent for it!

Laura Bruce is an award-winning speaker and the founder of Bruce Public Relations, based in Inverness, where she works with forward-thinking organisations to raise their profile. She is the two-times Scotland champion of impromptu public speaking (2015, 2014) and recently placed second in Scotland in the 2015 Toastmasters International Speech Contest. If you would like Laura’s help to improve your next presentation, contact her here.

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