Category Archives: Value Proposition Design

The Online Profile Builder is here! Bruce PR’s innovative digital marketing solution for SMEs

We’re delighted today to unveil details of our new Online Profile Builder. We developed this in response to the digital marketing needs of local businesses — businesses that are too small to have their own PR or marketing person, but too big to ignore the demand for online content.

Our Online Profile Builder is the perfect solution for businesses who want their business promoted but don’t want to do everything themselves. Bruce PR’s Online Profile Builder will solve the problem of having professionally written, high-quality content for your social media channels, and proper news items for traditional news outlets including newspapers — a crucial mix in the Highlands.

To find out more, visit our stand (Stand Number 1!) at the BNI Highlands Expo today at Eden Court. We’ll be able to show you just how our Online Profile Builder can solve your social media and publicity challenges, with one simple package. Click here to book a 5-minute telephone chat to get all the details.

Why we’re the most expensive PR firm in the north of Scotland

I use to say we were the most experienced PR firm in the north of Scotland. But I recently adjusted that. I now describe us as the most expensive PR firm in the north of Scotland.

When we first started up, we use to compete, loosely, on price. But the clients we got typically didn’t appreciate what we could do for them, and often, despite getting them great results [read: excellent media coverage, strategy insights, positioning wins] the next time they had something to announce they’d make us compete all over again.

Those aren’t the clients we want to work with. “Love them what love you” is our ethos now.

There are some things money can buy.

There are some things money can buy.

We are a PR firm, yes, but we are also stupendously creative business advisors, and talented copywriters, with experience and connections far and wide. We can put you in touch with someone halfway across the world you would never otherwise have encountered. We can develop a value proposition that will earn your business hundreds of thousands of pounds. We can craft the story of your business into the compelling tale it should be — something you simply don’t have the time or expertise to do.

We won’t compete on price. But the clients we have the pleasure of serving don’t complain about our fees. They are happy to pay them.

If you’d like to engage in something far more than a public relations exercise, give us a bell.

3 reasons your business needs a value proposition

Wouldn’t it be great to be able to explain to people what your business does in one sentence?

If you’ve struggled to describe what makes your business unique, then a “value proposition” may be the most important business tool you’ve never heard of.

If even your dog gets bored when you talk about your business, we can help.

If even your dog gets bored when you talk about your business, we can help.

But just because you’re not familiar with it, doesn’t mean you should ignore it. Whether you are considering launching a new enterprise, or if you have an established business, there are many reasons to develop a value proposition.

Here are three quick reasons why your business needs a value proposition.

  1. Your value proposition describes how you create value for your customers. It captures what you offer, and why.
  2. A good value proposition will distinguish you from your competition. It elegantly communicates your USP or “unique selling proposition”.
  3. Whether you provide a product or service, having a strong value proposition is key to winning customers. It helps them to understand why they should buy from you.

In this video, Laura Bruce takes a group through the basics of value proposition design

If you would like to explore how a value proposition will help your business communicate with its audiences, we can help. We offer a half-day value proposition development workshop. At the end of the session, you will leave with a value proposition that captures the value you create for your customers, and explains why they should buy from you.

It may be the best money you’ve ever invested in your business.

Contact Bruce Public Relations in Inverness to schedule a call to discuss. Don’t wait another day, wasting time with marketing copy that doesn’t tell people what problem you solve. Call us now!