Events & workshops

Upcoming Events

BNI Highland Expo 9 March 2017

Eden Court building

Join Laura from Bruce Public Relations and her colleagues from BNI Highland for informal networking at BNI Highland’s inaugural Expo on Thursday 9th March from 11am to 7pm at Eden Court in Inverness. The event is invitation-only so please drop us a line if you would like a formal invitation.

Would your organisation benefit from a stronger, clearer value proposition?

Based in the Highlands of Scotland, Laura is an expert in business communications, with more than 20 years in PR across two continents and four countries.

Would your business benefit from a better value proposition? Of course it would! Our next workshop, scheduled for early spring 2017, will enable attendees to leave with a clear value proposition they can put to work right away.

Don’t miss this invaluable opportunity to raise your organisation’s profile by harnessing your unique characteristics, and putting them to work for you! Click here to register for details of the spring Value Proposition Workshop.

Director of Bruce Public Relations, Laura Bruce

Founder & Director of Bruce Public Relations, Laura Bruce is a multi-award-winning speaker.

Past events

Forres Business Association 28 February 2017

As President of Inverness Toastmasters, Laura presented a 15-minute talk to the Forres Business Association at Brodie Castle about the benefits of public speaking and its potential to boost your business. She was joined by two other committee members of Toastmasters Inverness.

SCVO #DigitalMeetup 26 January 2017

Laura Bruce from Bruce Public Relations speaking to a group at SCVO’s #DigitalMeetup in Inverness 25 January

Laura presented a workshop on using video to boost your organisation to third-sector and social enterprises as part of SCVO’s #DigitalMeetup in January. For a blog about the event, click here.

Toastmasters Conference, Dublin 11-13 November 2017

D71 past Director Kevin Lee presented me with a lovely gift after my workshop on building membership in Toastmasters

Laura presented at the conference of Toastmasters District 71 from across the UK and Ireland, outlining how she and her team at Toastmasters Inverness trebled membership in their club using tried and tested techniques including social media and real-life networking. Click here to read more.

TEDx Inverness – 13 October 2016

Laura Bruce gave a talk at TEDx Inverness 2016

Laura gave a TEDx Talk at TEDx Inverness at Eden Court. Her talk was entitled, “When we procrastinate, we can’t be great” and the feedback she has gotten has been really wonderful. It seems her talk really touched the hearts of some of the audience members.

We’ll post a link to the TEDx Talk video as soon as it’s available.

The Comedy Bothy – 7 October 2016

Laura made her stand-up debut at Mad Hatters above Hootenanny’s in Inverness — to rave reviews! She has been invited back to do a set the first Friday in December. And best of all, this time she gets 8 minutes instead of 5! 😀

Networking more effectively for women – 21 September 2016

Laura presented some simple strategies for more effective networking at the annual joint meeting of Moray Businesswomen’s Club and Highland Business Women at the Sun Dancer Restaurant in Nairn. Laura touched on the 3 worst words you can say when asked, “So, what do you do?” . . . and how to avoid them!

Value Proposition Development – 5 August 2016

More than 30 businesses attended a introductory session on Value Proposition Development which Laura led in Inverness. The feedback was universally positive, and a number of attendees have signed up for a more in-depth, half-day workshop in late November.

This video gives a flavour of the workshop.

Be the Expert

Laura gave a short overview of the qualities of an expert in any field of business, the characteristics which set them apart, and the top reasons why you will want to position yourself as an expert, too. This presentation to BNI Highland was an introduction and preview of Laura’s forthcoming e-book, “Be the Expert”.

Digital Marketing webinar 10th November:

This was a super event, where Laura was joined by Freda Newton of Loch Ness by Jacobite Cruises for a live webinar on digital strategy for tourism businesses. Questions included what platforms were most suitable, where does email fit in, and how to measure success. Stay tuned for a link to the replay — coming in the next day or two.

Digital Marketing – Have a future, have a digital strategy

Tuesday 10TH November, 09.30 – 10.15

Click here to register:—have-a-future–have-a-digital-strategy.html

Digital marketing is essential in today’s world. With both competitors and potential customers constantly online, digital marketing is the only way to stay ahead. It’s about connecting people and telling stories with a purpose. In some respects it’s a sales channel, in others it increases efficiency or might just be about communication. Digital Marketing is different for every business. What does digital marketing mean to your business? Have you got a digital marketing strategy?

Ninety percent of users prefer to be kept up-to-date through email marketing, 55% of travel brands generated direct bookings from social media with 45% of online traffic related to travel coming from mobile devices, and that’s just scratching the surface. Social media, YouTube, mobile marketing, content marketing, paid search marketing; these are just a few of the many digital marketing tools out there.  One of the biggest mistakes that many businesses make, particularly small businesses, is trying to do it all. Between all of these digital tools the choices are overwhelming. So how do you decide which digital marketing channels will reach your customers most effectively?  

In this webinar we will hear how our guests decided which digital marketing tools worked for them, why they have focused their time on certain areas rather than others and what results they have seen. A session not to be missed! 


Freda Newton, Jacobite Cruises

Laura Bruce, Bruce PR

Click here to register:—have-a-future–have-a-digital-strategy.html

HIE webinar "Digital Marketing, Have a strategy, have a future" 10 November

HIE webinar “Digital Marketing, Have a strategy, have a future” 10 November

Really looking forward to being a presenter for the 10th November Highlands and Islands Enterprise webinar on Digital Marketing. Click on the image above to open a link to register. The webinar will run from 9:30am – 10:15am, hope you can join in. For more information:


Highland Business Women’s Club (HBWC) “Speed-networking” event — Eastgate Centre, Inverness

Laura Bruce from Bruce Public Relations in Inverness giving top tips for networking at the Oct 2015 Highland Business Women's Club meeting at Eastgate Centre in Inverness

Laura Bruce from Bruce Public Relations in Inverness giving top tips for networking at the Oct 2015 Highland Business Women’s Club meeting at Eastgate Centre in Inverness

Laura Bruce from Bruce Public Relations presented her “Top Ten Tips for Terrific Networking” to the group prior to the start of the speed-networking round. This was the second-speed-networking event this year for Highland Business Women’s Club, the first one in May having been such a success, it was repeated for the October meeting. If you have a networking event coming up, you can read Laura’s “Top Tips” here.

Highland Spotlight Exhibition: Tuesday 22nd September.

The buzz around our stand was amazing!

The buzz around our stand was amazing!

We will be at the Highland’s most popular business event on 2015 — visit us at Stand D4 with our pals from Planit Scotland.

“From Potential to Publicity: Putting the Power of PR to Work for your Business”

Wednesday 17 June 2015 – 9:30am for 10:00am-1:00pm, lunch to follow

Bruce Public Relations Inverness together with Inverness Chamber of Commerce will be presenting the “Nuts and Bolts” workshop “From Potential to Publicity: Putting the Power of PR to Work for your Business”.

Developed by Laura Bruce, founder and director of Bruce Public Relations, this practical, hands-on session will give you an understanding of PR and a suite of straight-forward strategies to generate publicity for your business. Designed for business owners and managers, this workshop will cover:

  • leveraging what you are already doing, to generate publicity from it
  • choosing the best social media platform for your business
  • knowing where social media can make the most impact
  • the big difference between advertising and public relations
  • determining whether your business is “PR-ready”, and if not, how to make it PR-ready
  • 5 simple things you can do today to raise your profile

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Promoting your Business: Interactive Workshop for the Highland Business Women’s Club

3 June, 2015: 6:30pm – 9pm, Glenmoriston Hotel, Ness Bank, Inverness

In this interactive workshop Laura Bruce will present simple strategies business owners can use to promote their business — without making too much more work for themselves!

Click here to book for this meeting: Highland Business Women’s Club June Meeting

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