New Year’s Resolution: Incorporate Social Media into your organisation’s communications

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Whether it’s Facebook, Google+, Twitter and Pinterest — what matters is that you start

Is using social media one of your organisation’s goals for 2014? If so, read on.

In only a few short years, social media has become a priority for our clients. Gone are the days when your Twitter account was something you did for a bit of fun. Today, Twitter is an important business tool. And it is the same with LinkedIn and Facebook.

Maximising your company’s presence on social media

Many companies find themselves feeling pressurised about using social media. If you feel you are playing catch-up when it comes to social media, take a step back and consider what you hope to achieve. Bruce Public Relations can help you to incorporate social media into your overall communications strategy. What’s that? You haven’t got a communications strategy? Well, we can help you with that as well. It’s what we do.

Understanding the fit between social media and PR

For many companies, the urge to “get on” social media leads to a series of false starts. Somebody created an account, but no one is managing it. Worse, no one has considered how it will fit within your existing corporate communications. There are some important questions to ask, before you get too far along.

Five things you and your colleagues should consider before embarking on social media:

  1. Who will manage our social media accounts?
  2. What is our social media policy?
  3. What do we hope to achieve with social media?
  4. What about traditional PR? Do we still need that?
  5. How much time should we devote to social media?

Get a free social media audit from Bruce PR

Social media can be an important business development tool. To help you develop a social media strategy that suits your company’s objectives, drop us a line. We offer a free social media audit for UK and Ireland-based organisations. This can help you understand where you currently sit vis a vis your competition, and how you can set your organisation apart with some specialist advice.

Please note that our free audits will be conducted beginning in February 2013. If you feel you need assistance more urgently, please get in touch and we can discuss your needs more promptly.

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