Bruce Public Relations, Inverness – award-winning Highlands’ PR agency

Pen, notebook and laptop: the keys to success

Is your marketing and communications a blank sheet?

Are you looking for help with public relations? Do you need high-quality copywriting for your business’s website or marketing materials? Do you have an urgent, serious problem that may ruin your reputation?

If any of these are true, you’ve come to the right place, because we specialise in public relations. But first, a word of warning: we’re straight-talking. And expensive. If you can bear that, read on.

We can help you particularly well with these 5 things. . .

Public relations

Are you nervous about responding to a query from a journalist? Have you got news to announce? Spreading the word about your organisation — we call this “Media relations” .

This is what most people think of when they think of “public relations”. We can help soothe your fears about answering a reporter’s questions. We can also work with you to prepare a media release (press release) which captures your news or announcement in a way that is helpful to the media. [Can you say “Win, win”?]

Copywriting

When we write things for you, what we do is called “Copywriting”. We positively love copywriting. We love helping businesses like yours to improve your search engine ranking by improving the quality of what you say, and how you say it.

From sales letters to landing pages, newsletters to infomercials, we can help you sell more stuff, and help your ideal customers find you. . . first! We will work with you to ‘get inside’ your prospective customer’s head, and craft the copy you require. For more information on our copywriting services in the Highlands and beyond, click here.  

Please note that we are multi-lingual, and serve clients in 5 English-speaking countries: Canada, the United States, Scotland, England and Ireland.

Value Proposition Development

Do you ever have trouble explaining what your business does? It’s difficult to develop your marketing materials or your website before you have clear guidelines about what you want to say, and who you want to reach.

Have you heard of a “USP”? Your unique selling proposition? This is like ‘USP 2.0’, and we call our service “Value Proposition Development”. We can help you to choose the best words to communicate what you do. This will make it simpler for potential customers to find you. And understand precisely why they should buy from you. 

Direct-response Marketing

You can spend a lot of time and loads of money promoting your brand with vanity advertising. Or, you can focus instead on communicating directly to your best prospects. With the people most likely to buy from you. [I know — what a concept!]

Do you need an email sequence? A long-form sales letter? A blog post? We’ll help you to identify and reach out to true customers. From newsletters to sales pages, from video scripts to landing pages, we’re naturals when it comes to “Direct Response Marketing”.

Marketing for Tourism Businesses

Raised in one of the world’s best-known tourist destinations — Niagara — tourism is in our genes. Now based in Inverness in the beautiful Highlands of Scotland, we’ve put our tourism know-how to work, doing marketing & PR for tourism businesses.

From websites for 5-star accommodation providers like Highland Farm Cottages and Daviot Lodge, to promoting world-class events like the Loch Ness Knit Fest and the Inverness Whisky and Gin Festival, we understand what attracts visitors to the Highlands, and know how to translate this into effective marketing and publicity for our clients. Read more about our global experience in tourism here.

Bruce Public Relations is based in the HighlandsPR & Marketing Experience

With twenty years in marketing and PR, we believe we’re the best PR firm in the Highlands. There isn’t much we haven’t seen. We’ve worked with hospitals and councils, charities and social enterprises, tourism businesses including festivals and events, hotels and restaurants, pharmaceutical and chemical companies, shipbuilders and ship-owners. We have extensive experience providing PR counsel for professional services firms including accountants, solicitors, architects, engineers and doctors.

Professional and experienced. That’s Bruce Public Relations. 

Please note: We’re more expensive than other public relations firms. But unlike them, we also guarantee the quality of our work. Ring us to find out more.

Bruce Public Relations Ltd. Inverness, Scotland. IV2 3HR Tel. 01463216226