Do you need help with your marketing and communications?
We specialise in public relations, and we’ll help you grow your business. We’ve been doing it for 20 years.
We can help you particularly well with these things. . .
Have you got news to announce? Spreading the word about your organisation, aka “Media relations” . This is what most people think of when they think of “public relations”. This often involves working with you to prepare a media release (press release) which captures your news or announcement in a way that is helpful to the media.
Writing things for you, aka “Copywriting”. We love helping businesses to improve their SEO by updating what you say and how you say it. From sales letters to landing pages, newsletters to infomercials, we can help you sell more stuff, and help your ideal customers find you. . . first! We will work with you to ‘get inside’ your prospective customer’s head, and craft the copy you require. For more information on our copywriting services in the Highlands and beyond, click here.
Value Proposition Development
Do you ever have trouble explaining what your business does? It’s difficult to develop your marketing materials or your website before you have clear guidelines about what you want to say. Have you heard of a “USP”? Your unique selling proposition? This is like ‘USP 2.0’, and we call our service “Value Proposition Development”. We can help you to choose the best words to communicate what you do. This will make it simpler for potential customers to find you. And understand precisely why they should buy from you.
You can spend a lot of time and money promoting your brand with vanity advertising. Or you may want to focus instead on simply marketing directly to your best prospects. With the tools at our fingertips, we can create materials to help you to identify and reach out to true customers. From newsletters to sales pages, from video scripts to landing pages, we’re naturals when it comes to “Direct Response Marketing”.
Marketing for Tourism Businesses
Raised in one of the world’s best-known tourist destinations, Niagara, tourism is in our genes. Now based in Inverness in the beautiful Highlands of Scotland, we’ve put our tourism know-hot to work, doing marketing & PR for tourism businesses. From accommodation providers to events like the Loch Ness Knit Fest and the Inverness Whisky and Gin Festival, we understand what attracts visitors to the Highlands, and know how to translate this into effective marketing and publicity for our clients. Read more about our global experience in tourism here.
PR & Marketing Experience
With twenty years in marketing and PR, we believe we’re the best PR firm in the Highlands. There isn’t much we haven’t seen. We’ve worked with hospitals and councils, charities and social enterprises, tourism businesses including festivals and events, hotels and restaurants, pharmaceutical and chemical companies, shipbuilders and ship-owners. We have extensive experience providing PR counsel for professional services firms including accountants, solicitors, architects, engineers and doctors.
Professional and experienced. That’s Bruce Public Relations.
Please note: We’re more expensive than other public relations firms. But unlike them, we also guarantee the quality of our work. Ring us to ring out more.
Bruce Public Relations Ltd. Inverness, Scotland. IV2 3HR Tel. 01463216226