Tag Archives: Bruce Public Relations Inverness

The Online Profile Builder is here! Bruce PR’s innovative digital marketing solution for SMEs

We’re delighted today to unveil details of our new Online Profile Builder. We developed this in response to the digital marketing needs of local businesses — businesses that are too small to have their own PR or marketing person, but too big to ignore the demand for online content.

Our Online Profile Builder is the perfect solution for businesses who want their business promoted but don’t want to do everything themselves. Bruce PR’s Online Profile Builder will solve the problem of having professionally written, high-quality content for your social media channels, and proper news items for traditional news outlets including newspapers — a crucial mix in the Highlands.

To find out more, visit our stand (Stand Number 1!) at the BNI Highlands Expo today at Eden Court. We’ll be able to show you just how our Online Profile Builder can solve your social media and publicity challenges, with one simple package. Click here to book a 5-minute telephone chat to get all the details.

“The party’s over . . . ” Now what? 3 things to do after you have won an award

Our client Frankie & Lola's softplay in Inverness was named Most Promising New Business. We are delighted for them.

Our client Frankie & Lola’s softplay in Inverness was named Most Promising New Business. We are delighted for them.

Last week’s Highland Business Awards were a punctuation mark in the Highland business calendar. On Friday afternoon, after a motivating speech about tourism and regeneration from Steve Dunlop, Chief Executive of Scottish Canals, twelve companies and one individual went away winners. We were delighted to help our client, Frankie & Lola’s Soft-Play in Inverness, to win the Most Promising New Business award. A number of finalists also have great reason to hold their heads high.

HM_Business_Awards_Logo_2015_200_76_80But now what? With the dust settling on the awards, Bruce PR recommends a few simple tactics to make the most of your new standing.

  1. Put something on your blog about the awards. Mention that you went along and how much you appreciated being named a finalist. Maybe talk about how your team put the application together, or how you found the process. Did you take photos at the event? Here’s a great place to put some photos.
  2. Share the blog story onto your social media platforms. Update your Twitter, LinkedIn, Facebook, Instagram. . . you get the picture. Share those photos, and give your followers and friends an insight into the event, and what it meant to you and your team.
  3. Incorporate your new status into your company’s corporate identity. Were you a finalist? Add “Finalist, Highland Business Awards 2015” to your home page and marketing materials. Don’t be shy. Did you win? Plaster your status and your award category all over your site, your social media, and share the news with your email list. People love good news. Especially your friends and colleagues. Give them something to smile about.

If this kind of stuff doesn’t come naturally to you, don’t worry. The team at Bruce Public Relations in Inverness has been helping our clients to have reasons to celebrate for more than 20 years. We’re pretty good at it, if we do say so ourselves. Get in touch if this is the kind of expertise your organisation would benefit from. We enjoy sharing our expertise, and helping your business grow.

Did you know it was Women’s Entrepreneurship Day?

Untitled design (1)I didn’t. I am a woman, and an entrepreneur, but I had no idea about this celebration of women’s enterprise. That is, until my pal Nicky Marr posted on Facebook about being included in a compendium of women entrepreneurs published on the Women’s Enterprise Scotland website here.

According to their website:

WES plays a vital role in the promotion of women’s enterprise, through the media, and across the wider community. We provide spokeswomen, role models and contributors for the broadcast media and the press, for events, conferences, seminars and presentations.

We champion women-led business from every sector across the entire country. We challenge existing perceptions to gain recognition of the economic importance of all women’s enterprise, whether micro business, SME or stock market listed multinational.

We encourage courage, confidence and self-belief that women-led business is a positive, rewarding and achievable option for women everywhere, no matter the scale of their enterprise ambition. And we cheer on those agencies already providing gender specific business development, and cite best practice wherever we find it.

We’re active digitally, and use social media and online platforms to promote women’s enterprise, to share information and learn from each other.

#WESchampions

They sound like a great organisation, but I hadn’t heard about them, either!

And then it struck me: the problem with entrepreneurship — besides the difficulty I have spelling it correctly — is that as an entrepreneur, running a (thankfully!) busy business, I am not on their radar. (I did get in touch with them subsequently, to do just that.)

So, not only did I not know about WES, I also wasn’t aware of the global celebration that is Women’s Entrepreneurship Day. Apparently, it’s a very big deal. Complete with a huge global sponsor (and former client), pwc. Here’s a link to the Women’s Entrepreneurship Day website: http://www.womenseday.org and a hashtag: #WomensEDay.

This whole thing of not being aware of something that is specifically targeted at you brings home the awareness that, when you are busy running your own business *and* haven’t sought public funding to start or perpetuate that business, you simply aren’t going to be on the mailing lists for a lot of things that people in the public sector may be aware of. That is to say, the very people trying to target you, are not aware of you.

I am delighted that Nicky Marr is part of my network. Here's the two of us with her gold medal at a recent networking event in Inverness

I am delighted that Nicky Marr is part of my network. Here’s the two of us with her gold medal at a recent networking event in Inverness

Which brings me to my point: the importance of networking. I never would have heard about Women’s Enterprise Scotland today if I hadn’t been a part of Nicky’s network. Hopefully, having now contacted them, and tweeted about Women’s Enterprise Day, they will know about me. Moreover, my network of Twitter followers and followers of our Bruce PR Facebook page will also become aware of this organisation. Because ultimately, it’s up to every one of us to help our fellow entrepreneurs get a hand up. So after this post is published, I will also put it on LinkedIn, where — ideally —  another group of fellow entrepreneurs will also see it.

Happy Women’s Entrepreneurs Day everyone! And thanks Nicky!

@Bruce_PR at #HighlandBizWk “Highland Spotlight Exhibition”

Bruce PR will be at stand D4 at the Highland Spotlight Exhibition - drop by and say hello!

Bruce PR will be at stand D4 at the Highland Spotlight Exhibition – drop by and say hello!

Bruce Public Relations Ltd is based in Inverness, Scotland.

Bruce Public Relations Ltd is based in Inverness, Scotland.

We’re delighted to announce that we will once again be exhibiting at the Inverness Chamber of Commerce ” Highland Spotlight Exhibition”

When & where: 23 September at the Kingsmills Hotel, Inverness.

We’ll be at stand D4 so please drop by and say hello.

If you’ve been wondering about your organisation’s communications, this is a perfect opportunity to have a chat and get a sense of how Bruce PR in Inverness may be able to help you.

4 reasons to stop by our stand:

  1. You’ve got some exciting news you want to announce
  2. It’s time your organisation took charge of its communications
  3. Your social media efforts have fallen flat and you don’t know what you should be tweeting/posting or blogging
  4. You’re a budding golfer*

*This one’s top secret so you’ll have to call over to find out more.

Some of the things we have helped our clients with recently include:

  • a double-page feature in Executive magazine
  • complete overhaul of website copy, and writing new copy
  • launching a new product
  • establishing a presence across a range of social media platforms
  • writing stories for corporate blogs, and preparing a digital strategy
  • developing a communications strategy for a large social enterprise
  • preparing a nomination for a prestigious industry award

We hope that gives you a flavour of the kind of work we do. Remember that no company is too large or too small to ignore its communications!

To discuss your communications needs, please give us a ring on 01463 216226. And please come along to the Kingsmills Hotel and say hello!

Note: You can follow events on Twitter with the hashtag #HighlandBizWk.