Tag Archives: Bruce Public Relations

Laura Bruce elected to Toastmasters UK and Ireland leadership team

Members of the Toastmasters District 71 Leadership Team 2017-18 are formally inducted at a ceremony in Manchester at the D71 Spring Conference on 13 May. From left, Red Skelton, Patricia O’Reilly, John Cox and Laura Bruce

Founder of Bruce Public Relations, Laura Bruce has been elected to a leading role at Toastmasters International in the UK and Ireland. She was elected PR Manager of District 71 at the organisation’s spring conference in Manchester on Saturday, 13 May. She will spearhead efforts to raise awareness of Toastmasters, which is the world’s largest public speaking and leadership development organization.

Gerry Dunn, Director of Toastmasters in Scotland said, “I am delighted that one of our outstanding Scottish Toastmasters has been chosen to head up Toastmasters International’s PR operation in the UK and Ireland. Demand for Toastmasters’ communication and leadership programmes is growing rapidly, but in many ways it is still a well-kept secret. Laura is the ideal person to get the message out so that more people can enjoy the fantastic benefits that the Toastmasters programmes offer people.”

Laura founded Bruce Public Relations in 2006, and credits the voluntary organisation with strengthening her business. She said,  “With the help of Toastmasters I have become a better speaker and a stronger leader. Since joining, I have also become an ambassador for Toastmasters and encouraged hundreds of people around the world to seek out their local club, and recruited dozens to our club in Inverness. I am delighted our members elected me to this important role.”

Laura has been a member of Toastmasters Inverness since early 2014, and will complete her term as President of Inverness Toastmasters on 30 June. She was the inaugural winner of the Highland Business Women’s “Shining Star” award in 2016, and served as Vice President of Highland Business Women until May 2017.

Since 2014 she has produced and hosted a weekly radio programme, Dessert Highland Discs on North Highland Radio, and she writes a column on communications and networking for Scottish Provincial Press’s Executive magazine.

Toastmasters’ District 71 comprises all of Ireland and all of the UK except London on the south. Bruce is part of a team of four who together will lead District 71. They include District Director Robert Skelton from Cambridgeshire, Program Quality Director Patricia O’Reilly from Dublin, and John Cox, Club Growth Director, from Nottingham. Their one-year term commences 1st July, 2017.

Inverness Toastmasters meets the second and fourth Wednesday evening of each month, and visitors are always welcome. For details visit the club’s Facebook page, or the club website at www.toastmastersinverness.com.

About Toastmasters International

Toastmasters International is a non-profit educational organization that teaches public speaking and leadership skills through a worldwide network of meeting locations. Headquartered in Rancho Santa Margarita, California, the organization’s membership exceeds 313,000 in more than 14,650 clubs in 126 countries. Since 1924, Toastmasters International has helped people of all backgrounds become more confident in front of an audience. For information about local Toastmasters clubs, please visit www.toastmasters.org. Follow @Toastmasters on Twitter.

About Bruce Public Relations Ltd.

Established in 2006, Inverness-based Bruce Public Relations is a boutique PR and marketing firm that helps small- to medium-sized businesses in Scotland and beyond to raise their profile and grow their business.

The Online Profile Builder is here! Bruce PR’s innovative digital marketing solution for SMEs

We’re delighted today to unveil details of our new Online Profile Builder. We developed this in response to the digital marketing needs of local businesses — businesses that are too small to have their own PR or marketing person, but too big to ignore the demand for online content.

Our Online Profile Builder is the perfect solution for businesses who want their business promoted but don’t want to do everything themselves. Bruce PR’s Online Profile Builder will solve the problem of having professionally written, high-quality content for your social media channels, and proper news items for traditional news outlets including newspapers — a crucial mix in the Highlands.

To find out more, visit our stand (Stand Number 1!) at the BNI Highlands Expo today at Eden Court. We’ll be able to show you just how our Online Profile Builder can solve your social media and publicity challenges, with one simple package. Click here to book a 5-minute telephone chat to get all the details.

Join Bruce PR at BNI Highland Expo 9 March 2017

Eden Court building

Do you love networking? Event if you don’t, you won’t want to miss this super event. Join Laura from Bruce Public Relations and her colleagues from BNI Highland for informal networking at BNI Highland’s inaugural Expo on Thursday 9th March from 11am to 7pm at Eden Court in Inverness. The event is invitation-only so please drop us a line if you would like a formal invitation. #BNIExpoHighland

How to boost your business with video

Laura Bruce from Bruce Public Relations speaking to a group at SCVO’s #DigitalMeetup in Inverness 25 January

Unless you’ve been living under a rock for the past few years, you will have noticed that the popularity of video has grown exponentially.

From Facebook to YouTube, we are consuming more video content than ever before. And the business case for video is compelling: according to Hubspot, after watching a video, 64% of users are more likely to buy a product online.

2017: the year of video?

We’ve seen growing interest in video, but I believe 2017 will be the year that video really takes off across a range of social platforms. By taking a few simple steps, any business can capitalise on the potential that video offers to share your message far and wide.

The power of leverage

For small- and medium-sized businesses with small- to medium-sized marketing budgets, video offers a powerful tool to generate leverage in your promotional activity. Equipped with little more than a smartphone, you can create short videos to bring your website and social media channels to life, and reach potentially millions of viewers online.

What should you say?

One of the best uses of video is to help people to understand what you do, and how you do it. A “value proposition” is a tool to help potential customers understand the benefits you provide, the problems you solve, and why they should choose you over your competition. Your value proposition should be a top priority when developing video content, and it’s something we work with clients to develop before doing any marketing or promotional activity. Once you are clear on what makes your business unique, it is much simpler to communicate this and convince potential customers why they should buy from you. [More on this here.]

Educate clients online, and build rapport

Also, consider the questions you typically respond to from clients or customers. For professional services firms like solicitors, accountants and architects, a video can save time responding to queries about your fee structure or services you provide. Perhaps your video could spec out the path of a typical query, and take a potential client through the process so there are no surprises? One of your team could explain how your fees are structured, and which if any services or advice you provide free of charge. A video will save staff time, and also serve to educate your audience. Moreover, by using an actual member of your team, video can build rapport in a way an email will never do.

Use video to accomplish new tasks online

But your video doesn’t have to be about your products or services. I recently worked with a large accounting firm to develop a video to recruit graduates to become trainee accountants. Shared on their website and social media channels, the animated video truly engaged the target audience — outperforming all other recruitment tactics— and generated a talented pool of ideal candidates!

Get something down on paper first

While some people are talented improvisational speakers, don’t put undue pressure on yourself or your team. Start with a script, outlining your key message and some details you want to include. Scripting your video doesn’t have to be complicated, but preparing a script will ensure you communicate what you intend to. And keep it short. Hubspot notes that 5% of people will turn off a video after one minute, but this figure jumps to 60% by two minutes! And ‘word count’ will make it simple to see how much you’ve got before you start filming: between 120 and 140 words will take about one minute to speak.

The crucial ingredient: a call to action

Don’t forget to include a call to action. Make sure to give your viewers one clear action to take — invite them to visit your website, ring your office, download a PDF, or email an enquiry. And make it simple for them to take that next step, by including a link, an email address, or similar.

What are you waiting for? 🙂

Video can positively impact your business in a range of ways – from increasing sales and driving traffic to your website, to educating potential customers about your products or services. The sooner you start using video, the sooner you’ll experience the benefits.

If you want to use video, but are not sure how to start, drop me a line or ring me. I think every business could be using video, and I can help you make the most of it!

Laura Bruce, Bruce Public Relations Ltd. copyright 2017. 

This article is based on my column in the January 2017 issue of Executive Magazine, a monthly publication of Scottish Provincial Press.

Our 10th anniversary wasn’t what I expected

The 10th anniversary of Bruce Public Relations wasn’t quite what I had expected. Principally because it landed smack dab in the middle of one of the most hectic periods we’ve had. There’s “hectic” harassed and stressed, and then there’s “hectic” huge sense of accomplishment and pride. I am delighted to say, this was the latter.tedx-generic-image

First time on stage doing comedy -- what a thrill! Thank you Comedy Bothy and Hootenanny's!

First time on stage doing comedy — what a thrill! Thank you Comedy Bothy and Hootenanny’s!

On 7th October, I made my stand-up comedy debut at Mad Hatters above the famous Hootenanny’s in Inverness, and the following week, on our actual anniversary, I gave my first TEDx talk, at TEDx Inverness at Eden Court. I don’t think I have been that busy since we celebrated the opening of the Welland Canal and christened a new ship for Canada Steamship Lines — on the same day!

I got an incredible kick out of the stand-up comedy, and was thrilled when I was not only rebooked for December, but approached by another venue! And the TEDx talk? Well, that was an incredibly poignant and moving occasion.

What these events and the anniversary have made me realise is that the things that use to seem insurmountable, can soon become quite manageable. But I also realised something else.

I was approached afterwards by two women, both of who had to chase after me as I raced out of Eden Court desperate to get a bite to eat. Each one told me that my talk, “When we procrastinate, we can’t be great”, had made them cry. I was incredibly moved, and humbled.

What a privilege it is, to have that opportunity, to make an impact on a stranger. I’ve since met other people who heard my talk, and have also been touched by their comments.

Which brings me round to say: you never know when you are going to make an impact on someone. You never know when the words you say off-handedly will touch them, so do your best to make that impact a positive one, an encouraging one, a hopeful one.

Creating membership magic: tactics for Toastmasters

toastmasters-logo-color-pngdublin-conference-logo-d71

3pm Friday 11 November, 2016, Dubhlinn D71 Toastmasters Conference

Is your club struggling to build membership? Do you have a hard time getting visitors to come along? Do visitors come to your club, but not become members?

This workshop will give you the tips and tricks you need to attract visitors to your club and convert them to members. Laura Bruce, President of Inverness Toastmasters, will share her story of how her club went from only 7 paid-up members in April 2015, to 27 members just 18 months later.

She will share her ACE Formula ™ — a suite of online and offline tools that she used as VP Membership to attract  and engage visitors, and convert those visitors into Toastmasters. She will also share her expertise as founder of Bruce Public Relations to show how the humble media release can be a powerful tool to raise the profile of your club.

Who will benefit from this workshop?

Any one with a club that is struggling with low member numbers. Any club that attracts visitors but hasn’t been successful in converting them to members. Any club that is facing extinction.

Special relevance to: VPs Membership, VPs PR, Presidents, Area and Division Directors

Come along and learn how to put the ACE Formula ™ to work creating membership magic for  your club!

For more information: http://www.dubhlinn2016.com/laura-bruce

If you would like a copy of the slides, click here. 

Is Facebook right for your business? Take 126 seconds and find out

Facebook can be a powerful tool for some businesses, but is yours one of them?

Facebook can be a powerful tool for some businesses, but is yours one of them?

Facebook may all the rage, but is it the best fit for your particular business?

If you’re not sure if you should be using Facebook for business, we can help.

We can take you through a super-quick, 2-minute quiz so you’ll know once and for all if Facebook will truly help you build your business. . . or if you’re wasting your time, and money.

Click here to set up a free assessment. In just a few minutes, you’ll know whether the latest craze is a good investment for your business. . . or if you should be focusing your attention on a different platform. Don’t waste anymore time — contact us now!

3 reasons your business needs a value proposition

Wouldn’t it be great to be able to explain to people what your business does in one sentence?

If you’ve struggled to describe what makes your business unique, then a “value proposition” may be the most important business tool you’ve never heard of.

If even your dog gets bored when you talk about your business, we can help.

If even your dog gets bored when you talk about your business, we can help.

But just because you’re not familiar with it, doesn’t mean you should ignore it. Whether you are considering launching a new enterprise, or if you have an established business, there are many reasons to develop a value proposition.

Here are three quick reasons why your business needs a value proposition.

  1. Your value proposition describes how you create value for your customers. It captures what you offer, and why.
  2. A good value proposition will distinguish you from your competition. It elegantly communicates your USP or “unique selling proposition”.
  3. Whether you provide a product or service, having a strong value proposition is key to winning customers. It helps them to understand why they should buy from you.

In this video, Laura Bruce takes a group through the basics of value proposition design

If you would like to explore how a value proposition will help your business communicate with its audiences, we can help. We offer a half-day value proposition development workshop. At the end of the session, you will leave with a value proposition that captures the value you create for your customers, and explains why they should buy from you.

It may be the best money you’ve ever invested in your business.

Contact Bruce Public Relations in Inverness to schedule a call to discuss. Don’t wait another day, wasting time with marketing copy that doesn’t tell people what problem you solve. Call us now!

5 Reasons you definitely should NOT enter the Highland Business Awards!

Highland Business Awards logo Inverness Chamber of Commerce

Nominations for the Highland Business Awards 2016 are open!

It’s awards nomination season, and Inverness Chamber of Commerce members will have received an email recently advising of the deadline, and the categories.

Here are 5 reasons you should definitely NOT put your business forward for the awards:

  1. You are delighted with your business and its turnover. Attracting more business would simply be a nuisance!
  2. You’re too busy to write an award nomination! Besides, you entered before and you weren’t even shortlisted! What’s the point?!
  3. Your team already knows you love them — why would you want to sing their praises by nominating your business for an award? They might get big heads!
  4. You don’t need any more promotion or publicity for your business. You’ve already gotten lots of coverage, and that led to more work! Stop that now!
  5. You don’t mind missing out on all the fun and excitement at the Awards luncheon. You hate that sort of thing. And frankly, you’d rather eat a sandwich at your desk on Friday, 30th September.

What? None of those apply to you and your business? Well, why didn’t you say so?!

Ballroom, Dromossie Hotel, Inverness 2015 September

Look at all those people talking to each other and enjoying themselves! Who would want to do that?!

Start working on your nomination now! The deadline for entries is the end of July, but that comes around a lot faster than you realise! If you need help with your entry, talk to us. If you are not sure if you should enter, talk to us. And if you really don’t want to leave your office on the day of the awards luncheon, let us know, and we’ll get some pizzas delivered from our favourite pizza joint to you and your team. 😉

Laura Bruce’s top 10 PR tips from two decades in public relations

Bruce Public Relations founder Laura Bruce, on the banks of the River Ness in Inverness

Bruce Public Relations founder Laura Bruce, on the banks of the River Ness in Inverness

To celebrate our 10th anniversary Bruce Public Relations in Inverness is sharing 10 of our “insider tips” to help you boost your organisation’s profile. Remember, if you have really big news to share, speak to a professional about the best ways to get the word out.

In no particular order, here are 10 simple things you can do to ensure your business has an edge when it comes to PR.

  1. Learn to identify what may be newsworthy in your organisation. Are you launching a new service? Introducing a new product to your field? Are you involved in supporting a charity or other cause? All of these things create opportunities to open up dialogue with key audiences. [Hint: it’s not always the media you should be focussed on.}
  2. Identify the most appropriate social media platforms to reach your customers and clients, and establish a presence here. If you aren’t sure which platforms best suit your business, do some homework or speak to a professional for advice.
  3. Keep your website up-to-date. If you haven’t revised your website since it was built, it is probably out of date. Take a good look at it and see what needs freshening up, and make these changes.
  4. If you have news, consider issuing a media release. (If you’re not sure if you need one, contact us.)
  5. Anniversaries and milestones are ideal opportunities to share some news. If you have celebrated your 10th anniversary, or just built your 100th house, let people know.
  6. Share good news with your own team, first. There’s nothing better to build employee relations than treating your staff as “insiders”. Share your news with them, first. They can be great ambassadors for your organisation, and can take pride in your success.
  7. Take photos. You can’t go back in time, so make sure you get them while you can.
  8. Don’t underestimate the power of sharing insights from your industry. People who work outside your field of expertise may be quite interested in your observations. If you are seeing a trend develop, write a blog post for your website, or share your thoughts on LinkedIn.
  9. Make it simple for people to contact your organisation. Whether it’s through your website, by telephone, or over one  or more social platforms, ensure there is a pain-free route to contact you.
  10. Put a company ‘backgrounder’ on your website. It should contain basic information including when the organisation was established, who the principles are, the main products or services you provide, and a link to a contact form for more information. Some organisations do this on their “About” page, while others use a dedicated page for news. Either way, help people who visit your site to get a handle on what you do, and for whom.

Have you found these top 10 tips helpful? If your organisation has decided it’s time to start communicating, contact Bruce Public Relations. We’ll help you identify the most newsworthy information, and then help you communicate it the most appropriate audiences. We’ve been delighting our clients for more than a decade. Isn’t it time you got some PR TLC?