It’s a mouthful of a title, but bear with me: as a businessperson, every time you open your mouth, you are doing PR for your business. If this has come as a shock, don’t be discouraged.
What I am getting at, is that your business’s “PR” is not just what you formally do with your PR agency or marketing team. PR is far more than just the sum total of media releases you issue, the social media messaging you send, or the media coverage you generate.
As my late mentor Lou Cahill APR famously said, “You’ve got PR whether you like it or not.”
In essence, what Lou was saying is, you and your business have a reputation. The variable he highlighted, is the degree to which you manage it.
And like it or not, every time you open your mouth, you are contributing to the sum total of that reputation. I was struck by this at the BNI meeting in Inverness last week. I am a founder member of BNI Highland; BNI is a worldwide business networking organisation founded by Dr Ivan Misner. Something that I immediately realised is that the group’s format of a 60-second presentation by each member — at every meeting, every week — is something that strikes fear into a number of would-be members.
What I am noticing however, is that after even two or three meetings, some member’s presentation skills are improving. They are becoming more at ease with speaking to the group about their business. Some [read: Hamish Malcolm, Grant] are even making the most of these “mini-pitches” by incorporating humour and using inventive props. Well done to them!
They may not realise it, but each member’s incremental improvements in their weekly pitch, results in an improvement in their business’s PR, because we all go away with an improved image of their firm. Woefully, the converse is equally true: people who mumble their way through a pitch, speak too quietly or never get to the point are not doing their own, or their business’s, reputation any favours.
If the thought of making a 60-second pitch about your business fills you with dread, then Toastmasters is the place to replace your fear with confidence, and get the skills to make sure you communicate effectively. You’ll have the unexpected benefit of making some new friends as well.
But remember, every time you open your mouth, you are contributing to your business’s reputation. You owe it to yourself to do the best you can. If you haven’t got the skills to do the job well, the onus is on you to get them. Your business deserves it. Don’t let it down.
Toastmasters Inverness is hosting a social evening Wednesday 17th June at 7pm at the Glen Mhor Hotel in Inverness. If you are interested in learning more about the group, go along for dinner and to get a feel for what the group offers. Membership in Toastmasters may be the best, most cost-effective investment you can make in your business! Click here to find out more about the dinner Wednesday evening.