Tag Archives: communications strategy

Are you ‘driving around aimlessly’? 3 tips to focus your social media

taget practise“Public relations without research is like shooting an arrow, then requisitioning a target to install in the field.” — Anthony J. Fulginiti, APR — communication briefings

Last week I made a presentation to the Highland Business Women’s Club. I was invited to talk about my business, but I decided instead to focus on the importance of having clear objectives for your company, before you head off on a PR or social media initiative.

It sounds simple enough, doesn’t it? But it’s the hardest part of the process. So many companies I speak to want to start doing social media, or a blog, or making announcements, but they have not spent time thinking about where it is they want to go as an organisation.

I used a metaphor in my talk, and listening to the guests afterwards, I think it made an impression. “Social media,” I said, “is like the car. Public relations is the map. But your goals — that is the destination.” And I suggested that nobody in the audience should waste their time driving around aimlessly. They needed PR for the map it provides, but without a destination, they could spend hours on Twitter, Facebook and LinkedIn, and end up no nearer achieving their objectives.

Sound familiar?

Here are my three tips to ensure you don’t waste time in your social media activities.

  1. Spend time thinking about your business objectives. Get together with your key people. Don’t be afraid to include juniors in the discussion. They often have fresh ideas and a different perspective.
  2. Visualise the outcome you desire. Then write it down. What does it look like, in that place that means “success” for your company. Is it a second office? More staff? More lucrative clients? Be precise, so you will know when you get there. And think big.
  3. Assign the work. Choose someone talented to develop a plan to achieve these goals. If your company is too small to have a staff member devoted to communications, then out-source it to an experienced contractor. Not only will you get just what you need, if you choose well, you will also access a great reservoir of business experience.

If you think you could use some assistance developing your company’s goals, and then crafting a plan to make them happen, get in touch with us. We love this kind of work. We specialise in ideas, and PR is just one way we make things happen for our clients.

@Bruce_PR at #HighlandBizWk “Highland Spotlight Exhibition”

Bruce PR will be at stand D4 at the Highland Spotlight Exhibition - drop by and say hello!

Bruce PR will be at stand D4 at the Highland Spotlight Exhibition – drop by and say hello!

Bruce Public Relations Ltd is based in Inverness, Scotland.

Bruce Public Relations Ltd is based in Inverness, Scotland.

We’re delighted to announce that we will once again be exhibiting at the Inverness Chamber of Commerce ” Highland Spotlight Exhibition”

When & where: 23 September at the Kingsmills Hotel, Inverness.

We’ll be at stand D4 so please drop by and say hello.

If you’ve been wondering about your organisation’s communications, this is a perfect opportunity to have a chat and get a sense of how Bruce PR in Inverness may be able to help you.

4 reasons to stop by our stand:

  1. You’ve got some exciting news you want to announce
  2. It’s time your organisation took charge of its communications
  3. Your social media efforts have fallen flat and you don’t know what you should be tweeting/posting or blogging
  4. You’re a budding golfer*

*This one’s top secret so you’ll have to call over to find out more.

Some of the things we have helped our clients with recently include:

  • a double-page feature in Executive magazine
  • complete overhaul of website copy, and writing new copy
  • launching a new product
  • establishing a presence across a range of social media platforms
  • writing stories for corporate blogs, and preparing a digital strategy
  • developing a communications strategy for a large social enterprise
  • preparing a nomination for a prestigious industry award

We hope that gives you a flavour of the kind of work we do. Remember that no company is too large or too small to ignore its communications!

To discuss your communications needs, please give us a ring on 01463 216226. And please come along to the Kingsmills Hotel and say hello!

Note: You can follow events on Twitter with the hashtag #HighlandBizWk.

5 ways Bruce Public Relations can help your business. Right now.

Laura Bruce from Bruce Public Relations speaking to a Highland audience about public relations in the age of social media

Laura Bruce from Bruce Public Relations speaking to a Highland audience about public relations in the age of social media

5 reasons to contact Bruce Public Relations:

1. You have just valuable new contract, and want to spread the word.

We would be delighted to get the word out. From announcing a new ship joining the fleet, to the awarding the contract for a multi-million pound hospital, to the opening of a new nursery, Bruce PR has helped clients of all sizes and shapes to share their good news. And we would be delighted to help you share yours.

2. You may soon be on the receiving end of some negative media coverage and you have no idea what to do.

Asking how you came to be in that unfortunate position isn’t going to help much at this point. What you need now is crisis management. And we have expertise in that. With clients in health care, transportation and chemical industries (to name a few), we appreciate that there is a lot that can go wrong. Machines malfunction, people make mistakes. What matters now is what you do about that. If you think this is the kind of help you need, get in touch with us — or another trusted and experienced firm — quickly. The sooner the better. You can thank us later.

3. Your business has grown to a certain point, but you would like to reach the next level.

We can help. In fact, this may be our favourite kind of work. Whilst our stock-in-trade is PR, what we are particularly good at is helping you to see your business with fresh eyes. With nearly twenty years experience helping businesses across dozens of sectors to achieve their objectives, we can often help you to find a new and better way of growing your business.

4. You have heard that this [Facebook / Twitter / LinkedIn / Insert name of next new channel] thing may be important for your business, but have no idea where to start.

Yes, we can help you with this as well. If social media is something you know you should start doing, we can help you to position your social networking within an overall communications strategy. However, if all you need are a few pointers to set you in the right direction, we can help you with that as well.

5. Your [daughter / nephew / computer technician ] did your company’s website five years ago, but it’s just not what you need today.

From copywriting to press releases to corporate brochures to instruction manuals, writing is something we simply love to do. And if it you would like some help updating your website, creating some fresh material for your blog, or helping create a user-friendly manual for your  product, please get in touch. We would be delighted to help. And if your website needs a makeover, we know some talented designers who can help steer you in the right direction. Together, we can ensure that your website is hitting the right note.

So there you have it. Five ways Bruce Public Relations can help your business. Right now.