Tag Archives: copywriting

The Online Profile Builder is here! Bruce PR’s innovative digital marketing solution for SMEs

We’re delighted today to unveil details of our new Online Profile Builder. We developed this in response to the digital marketing needs of local businesses — businesses that are too small to have their own PR or marketing person, but too big to ignore the demand for online content.

Our Online Profile Builder is the perfect solution for businesses who want their business promoted but don’t want to do everything themselves. Bruce PR’s Online Profile Builder will solve the problem of having professionally written, high-quality content for your social media channels, and proper news items for traditional news outlets including newspapers — a crucial mix in the Highlands.

To find out more, visit our stand (Stand Number 1!) at the BNI Highlands Expo today at Eden Court. We’ll be able to show you just how our Online Profile Builder can solve your social media and publicity challenges, with one simple package. Click here to book a 5-minute telephone chat to get all the details.

Why we’re the most expensive PR firm in the north of Scotland

I use to say we were the most experienced PR firm in the north of Scotland. But I recently adjusted that. I now describe us as the most expensive PR firm in the north of Scotland.

When we first started up, we use to compete, loosely, on price. But the clients we got typically didn’t appreciate what we could do for them, and often, despite getting them great results [read: excellent media coverage, strategy insights, positioning wins] the next time they had something to announce they’d make us compete all over again.

Those aren’t the clients we want to work with. “Love them what love you” is our ethos now.

There are some things money can buy.

There are some things money can buy.

We are a PR firm, yes, but we are also stupendously creative business advisors, and talented copywriters, with experience and connections far and wide. We can put you in touch with someone halfway across the world you would never otherwise have encountered. We can develop a value proposition that will earn your business hundreds of thousands of pounds. We can craft the story of your business into the compelling tale it should be — something you simply don’t have the time or expertise to do.

We won’t compete on price. But the clients we have the pleasure of serving don’t complain about our fees. They are happy to pay them.

If you’d like to engage in something far more than a public relations exercise, give us a bell.

3 reasons your business needs a value proposition

Wouldn’t it be great to be able to explain to people what your business does in one sentence?

If you’ve struggled to describe what makes your business unique, then a “value proposition” may be the most important business tool you’ve never heard of.

If even your dog gets bored when you talk about your business, we can help.

If even your dog gets bored when you talk about your business, we can help.

But just because you’re not familiar with it, doesn’t mean you should ignore it. Whether you are considering launching a new enterprise, or if you have an established business, there are many reasons to develop a value proposition.

Here are three quick reasons why your business needs a value proposition.

  1. Your value proposition describes how you create value for your customers. It captures what you offer, and why.
  2. A good value proposition will distinguish you from your competition. It elegantly communicates your USP or “unique selling proposition”.
  3. Whether you provide a product or service, having a strong value proposition is key to winning customers. It helps them to understand why they should buy from you.

In this video, Laura Bruce takes a group through the basics of value proposition design

If you would like to explore how a value proposition will help your business communicate with its audiences, we can help. We offer a half-day value proposition development workshop. At the end of the session, you will leave with a value proposition that captures the value you create for your customers, and explains why they should buy from you.

It may be the best money you’ve ever invested in your business.

Contact Bruce Public Relations in Inverness to schedule a call to discuss. Don’t wait another day, wasting time with marketing copy that doesn’t tell people what problem you solve. Call us now!

Goldfish attention span? No problem! Just get your copy right

According to research published recently in The Telegraph newspaper, human attention span has dropped to only 8 seconds today, from 12 seconds in 2000. Apparently, we have the “smartphone” to blame for our appallingly-short attention span. It seems the humble goldfish — long the butt of jokes about its short attention span, now  — at nine seconds — has us beaten.

Apparently, goldfish now have longer attention spans than humans.

Apparently, goldfish now have longer attention spans than humans.

What does this mean for you? Well, one of the ways this will impact is on your website. You may have a whizz-bang design, but if your copy fails to grab your visitors’ attention — and damn quickly, I might add! —  then they will click off your site. . . and likely onto your competitor’s.

Writing good copy is an art. And like art, it’s not something everyone can do.

Here are my three tips to capturing — and captivating! — visitors who land on your site:

  1. Tell people what you do. Enigmatic business names are the flavour du jour, but they don’t do a lot to help people find you. If you have had the chutzpah to create some unrecognisable name for your company, at least have the decency to follow that name with something to identify the product or service you provide. And don’t make people hunt for it.
  2. Be friendly — avoid jargon. Nothing puts me off than a website full of technical terminology that has no business on a website. If you want customers to come calling, reserve the jargon for your techie meet-ups, and use clear language in the  places your [potential] customers visit.
  3. Know when you are out of your depth. If writing a few clear sentences is not something you are comfortable with, pay someone to do it for you. I mean, you don’t wire your own house, do you? There are reasons to get in a professional, and writing your website is a good example. If you need help, contact a PR firm. This is a place where writing skills tend to be in abundance. You’ll pay a bit, but you’ll likely get a far better result than your DIY approach.

If good copy is something your site is crying out for, or if you simply feel you site’s content is a bit dated, contact Laura at Bruce Public Relations in Inverness. We’ll give you a bit of whizz-bang, without breaking the bank.

5 ways Bruce Public Relations can help your business. Right now.

Laura Bruce from Bruce Public Relations speaking to a Highland audience about public relations in the age of social media

Laura Bruce from Bruce Public Relations speaking to a Highland audience about public relations in the age of social media

A warm welcome from Laura at Bruce Public Relations in Inverness. We are delighted to now be based in the beautiful Scottish Highlands, and we are looking forward to getting our new website up and running. We have migrated our site and are now hosting it locally. (Thanks to Kirsty at Calico in Cromarty for your technical expertise!)

Whilst we get things going on this end, it may be helpful YATHRA just to provide Alfa a quick overview of why you might want to get in touch with Bruce Public Relations:

1. You have just valuable new contract, and want to spread the word.

We would be delighted to get the word out. From announcing a new ship joining the fleet, to the awarding the contract for a multi-million pound hospital, to the opening of a new nursery, Bruce PR has helped clients of all sizes and shapes to share their good news. And we would be delighted to help you share yours.

2. You may soon be on the receiving end of some negative media coverage and you have no idea what to do.

Asking how you came to be in that unfortunate position isn’t going to help much at this point. What you need now is crisis management. And we have expertise in that. With clients in health care, transportation and chemical industries (to name a few), we appreciate your that there wholesale Arizona Cardinals jerseys is a lot that can go wrong. Machines malfunction, people make mistakes. What matters now is what you do about that. If you think this is the kind of help you need, get in touch with us — or another trusted and experienced firm — quickly. The sooner the better. You can thank us later.

3. Your business has grown to a certain point, but you would like to reach the next level.

We can help. In fact, this may be our favourite kind of work. Whilst our stock-in-trade is PR, what we are particularly good at is helping you to see your business with fresh eyes. With nearly twenty years experience helping businesses across dozens of sectors to achieve their objectives, we can often help you to find a new and better way of growing your business.

4. You have heard that this [Facebook / Twitter / LinkedIn / Insert name of next new channel] thing may be important for your business, but have no idea where to start.

Yes, we can help you with this as well. If social media is something you know you should start doing, we can help you to position your social Soccer networking within an overall communications strategy. However, if all you need are a few pointers to set you in the right direction, we can help you with that as well.

5. Your [daughter / nephew / computer technician ] did your company’s website five years ago, but it’s just not what you need today.

From copywriting to press releases to corporate brochures to instruction manuals, writing is something we simply love to do. And if it you would like some help updating your website, creating some fresh material for your blog, or helping create a user-friendly manual for your Wholesale Miami Dolphins Jerseys product, please get in touch. We would be delighted to help. And if wholesale NBA jerseys your website needs a makeover, we know some talented designers who can help steer you in the right direction. Together, we can ensure that your website is hitting the right note.

So there you have it. Five ways Bruce Public Relations can help your business. Right now.