Tag Archives: Executive magazine

Laura Bruce elected to Toastmasters UK and Ireland leadership team

Members of the Toastmasters District 71 Leadership Team 2017-18 are formally inducted at a ceremony in Manchester at the D71 Spring Conference on 13 May. From left, Red Skelton, Patricia O’Reilly, John Cox and Laura Bruce

Founder of Bruce Public Relations, Laura Bruce has been elected to a leading role at Toastmasters International in the UK and Ireland. She was elected PR Manager of District 71 at the organisation’s spring conference in Manchester on Saturday, 13 May. She will spearhead efforts to raise awareness of Toastmasters, which is the world’s largest public speaking and leadership development organization.

Gerry Dunn, Director of Toastmasters in Scotland said, “I am delighted that one of our outstanding Scottish Toastmasters has been chosen to head up Toastmasters International’s PR operation in the UK and Ireland. Demand for Toastmasters’ communication and leadership programmes is growing rapidly, but in many ways it is still a well-kept secret. Laura is the ideal person to get the message out so that more people can enjoy the fantastic benefits that the Toastmasters programmes offer people.”

Laura founded Bruce Public Relations in 2006, and credits the voluntary organisation with strengthening her business. She said,  “With the help of Toastmasters I have become a better speaker and a stronger leader. Since joining, I have also become an ambassador for Toastmasters and encouraged hundreds of people around the world to seek out their local club, and recruited dozens to our club in Inverness. I am delighted our members elected me to this important role.”

Laura has been a member of Toastmasters Inverness since early 2014, and will complete her term as President of Inverness Toastmasters on 30 June. She was the inaugural winner of the Highland Business Women’s “Shining Star” award in 2016, and served as Vice President of Highland Business Women until May 2017.

Since 2014 she has produced and hosted a weekly radio programme, Dessert Highland Discs on North Highland Radio, and she writes a column on communications and networking for Scottish Provincial Press’s Executive magazine.

Toastmasters’ District 71 comprises all of Ireland and all of the UK except London on the south. Bruce is part of a team of four who together will lead District 71. They include District Director Robert Skelton from Cambridgeshire, Program Quality Director Patricia O’Reilly from Dublin, and John Cox, Club Growth Director, from Nottingham. Their one-year term commences 1st July, 2017.

Inverness Toastmasters meets the second and fourth Wednesday evening of each month, and visitors are always welcome. For details visit the club’s Facebook page, or the club website at www.toastmastersinverness.com.

About Toastmasters International

Toastmasters International is a non-profit educational organization that teaches public speaking and leadership skills through a worldwide network of meeting locations. Headquartered in Rancho Santa Margarita, California, the organization’s membership exceeds 313,000 in more than 14,650 clubs in 126 countries. Since 1924, Toastmasters International has helped people of all backgrounds become more confident in front of an audience. For information about local Toastmasters clubs, please visit www.toastmasters.org. Follow @Toastmasters on Twitter.

About Bruce Public Relations Ltd.

Established in 2006, Inverness-based Bruce Public Relations is a boutique PR and marketing firm that helps small- to medium-sized businesses in Scotland and beyond to raise their profile and grow their business.

Why awards pay great dividends (even if you don’t win)

Most organisation have no idea of the potential benefits of awards.

Most organisation have no idea of the potential benefits of awards.

Are you thinking of nominating your company for an award, but wondering if the time and effort required will be worth it? Are you a rising star in your industry, but still small potatoes compared to your competitors?

It may be worth spending the time and effort to enter the awards, for reasons you may not anticipate. Here are three compelling reasons to get an entry in, plus one benefit you probably never anticipated.

  1. Profile: Winning an industry award is a great way to get on the radar of potential investors, employees and key influencers. It’s like a big, flashing neon sign has been lit over your company and it can really help to open doors. Having won the award, your organisation has new credentials. Put them everywhere – on your website, social media pages, business cards and all over your marketing materials. People like to work with award-winning companies. Be one.
  2. Publicity: Most awards programmes have an element of publicity attached, which can be particularly beneficial for smaller organisations that don’t yet have much profile. Take advantage of the potential for this by entering awards where you have at least a decent chance of being shortlisted. Most awards schemes publish a list of nominees, so even if you don’t win, being shortlisted will give you some worthwhile exposure.
  3. Focus: The time and effort it takes to create a well-written and well thought-out application for an award benefits you as a business leader. It focuses your mind on where your company has come from, where you are, and what makes you unique. The best awards programmes also ask you where you are headed. If this is something you haven’t thought about recently, completing the entry form can be a timely reminder.

And the unexpected benefit of putting together an entry: Team-building.

One of the biggest rewards – surprisingly – has nothing to do with winning. It’s the potential the process holds, to bond your team members. The key here is to get everyone involved in the nomination process. Make it a truly organisation-wide effort. Let your staff know that you are planning a nomination and that you would like their input. This is the time to ask your team what they think makes your organisation unique. It may be things you never considered – from how you fill orders, to the way you reward employees. There is gold dust out there – you simply need to ask and you will receive.

The best results will come out of a culture where employees already feel a part of your business and feel their contribution is valued. But even if that’s not the case, the awards process opens the door to getting that culture of communication in place.

Good luck!

If you think you could use some assistance articulating what makes your organisation award-worthy, find a talented communications team to work with. If you need some advice on how to select someone, please get in touch.

This article by Laura Bruce of Bruce Public Relations was published in the June 2015 edition of Executive Magazine.

@Bruce_PR at #HighlandBizWk “Highland Spotlight Exhibition”

Bruce PR will be at stand D4 at the Highland Spotlight Exhibition - drop by and say hello!

Bruce PR will be at stand D4 at the Highland Spotlight Exhibition – drop by and say hello!

Bruce Public Relations Ltd is based in Inverness, Scotland.

Bruce Public Relations Ltd is based in Inverness, Scotland.

We’re delighted to announce that we will once again be exhibiting at the Inverness Chamber of Commerce ” Highland Spotlight Exhibition”

When & where: 23 September at the Kingsmills Hotel, Inverness.

We’ll be at stand D4 so please drop by and say hello.

If you’ve been wondering about your organisation’s communications, this is a perfect opportunity to have a chat and get a sense of how Bruce PR in Inverness may be able to help you.

4 reasons to stop by our stand:

  1. You’ve got some exciting news you want to announce
  2. It’s time your organisation took charge of its communications
  3. Your social media efforts have fallen flat and you don’t know what you should be tweeting/posting or blogging
  4. You’re a budding golfer*

*This one’s top secret so you’ll have to call over to find out more.

Some of the things we have helped our clients with recently include:

  • a double-page feature in Executive magazine
  • complete overhaul of website copy, and writing new copy
  • launching a new product
  • establishing a presence across a range of social media platforms
  • writing stories for corporate blogs, and preparing a digital strategy
  • developing a communications strategy for a large social enterprise
  • preparing a nomination for a prestigious industry award

We hope that gives you a flavour of the kind of work we do. Remember that no company is too large or too small to ignore its communications!

To discuss your communications needs, please give us a ring on 01463 216226. And please come along to the Kingsmills Hotel and say hello!

Note: You can follow events on Twitter with the hashtag #HighlandBizWk.