Tag Archives: Facebook for business

Why “social media marketing” isn’t really marketing

Image of a facebook business page

A tool for some businesses, but is yours one of them?

Social media marketing: business activity. . . or waste of time?

Have you got a Facebook business page? Did you know that, on average, only 1 in 10 of your followers will see a post from your page?

“Social media marketing” may be a popular term, but the impact on the average business has been less than dramatic. Sure, it makes business owners feel good. But bottom line? Little to no positive impact on the business in the majority of cases.

Why? Quite simply, because “social media marketing” puts the emphasis on the wrong thing. Posting updates on social media shouldn’t be construed as “marketing”. In reality, it’s a form of unpaid, vanity advertising.

Don’t get me wrong — I believe there is a lot of potential in a platform like Facebook, LinkedIn or Twitter to help connect you to potential customers. But calling your posts on Facebook or Twitter “marketing” is an overstatement.

I am more and more convinced that most businesses are wasting time and energy on social media. With the exception of a few entrepreneurs who are a “brand” in and of themselves, the majority of business activity on social media, particularly Facebook, is unfocused and ultimately ineffectual.

And until you can track it, and measure the revenue you generate as a direct consequence of it, don’t call it marketing.

P.S. If you’d like to engage in marketing you can measure, get in touch.

Is Facebook right for your business? Take 126 seconds and find out

Facebook can be a powerful tool for some businesses, but is yours one of them?

Facebook can be a powerful tool for some businesses, but is yours one of them?

Facebook may all the rage, but is it the best fit for your particular business?

If you’re not sure if you should be using Facebook for business, we can help.

We can take you through a super-quick, 2-minute quiz so you’ll know once and for all if Facebook will truly help you build your business. . . or if you’re wasting your time, and money.

Click here to set up a free assessment. In just a few minutes, you’ll know whether the latest craze is a good investment for your business. . . or if you should be focusing your attention on a different platform. Don’t waste anymore time — contact us now!