Tag Archives: Highland Business Awards

5 Reasons you definitely should NOT enter the Highland Business Awards!

Highland Business Awards logo Inverness Chamber of Commerce

Nominations for the Highland Business Awards 2016 are open!

It’s awards nomination season, and Inverness Chamber of Commerce members will have received an email recently advising of the deadline, and the categories.

Here are 5 reasons you should definitely NOT put your business forward for the awards:

  1. You are delighted with your business and its turnover. Attracting more business would simply be a nuisance!
  2. You’re too busy to write an award nomination! Besides, you entered before and you weren’t even shortlisted! What’s the point?!
  3. Your team already knows you love them — why would you want to sing their praises by nominating your business for an award? They might get big heads!
  4. You don’t need any more promotion or publicity for your business. You’ve already gotten lots of coverage, and that led to more work! Stop that now!
  5. You don’t mind missing out on all the fun and excitement at the Awards luncheon. You hate that sort of thing. And frankly, you’d rather eat a sandwich at your desk on Friday, 30th September.

What? None of those apply to you and your business? Well, why didn’t you say so?!

Ballroom, Dromossie Hotel, Inverness 2015 September

Look at all those people talking to each other and enjoying themselves! Who would want to do that?!

Start working on your nomination now! The deadline for entries is the end of July, but that comes around a lot faster than you realise! If you need help with your entry, talk to us. If you are not sure if you should enter, talk to us. And if you really don’t want to leave your office on the day of the awards luncheon, let us know, and we’ll get some pizzas delivered from our favourite pizza joint to you and your team. 😉

“The party’s over . . . ” Now what? 3 things to do after you have won an award

Our client Frankie & Lola's softplay in Inverness was named Most Promising New Business. We are delighted for them.

Our client Frankie & Lola’s softplay in Inverness was named Most Promising New Business. We are delighted for them.

Last week’s Highland Business Awards were a punctuation mark in the Highland business calendar. On Friday afternoon, after a motivating speech about tourism and regeneration from Steve Dunlop, Chief Executive of Scottish Canals, twelve companies and one individual went away winners. We were delighted to help our client, Frankie & Lola’s Soft-Play in Inverness, to win the Most Promising New Business award. A number of finalists also have great reason to hold their heads high.

HM_Business_Awards_Logo_2015_200_76_80But now what? With the dust settling on the awards, Bruce PR recommends a few simple tactics to make the most of your new standing.

  1. Put something on your blog about the awards. Mention that you went along and how much you appreciated being named a finalist. Maybe talk about how your team put the application together, or how you found the process. Did you take photos at the event? Here’s a great place to put some photos.
  2. Share the blog story onto your social media platforms. Update your Twitter, LinkedIn, Facebook, Instagram. . . you get the picture. Share those photos, and give your followers and friends an insight into the event, and what it meant to you and your team.
  3. Incorporate your new status into your company’s corporate identity. Were you a finalist? Add “Finalist, Highland Business Awards 2015” to your home page and marketing materials. Don’t be shy. Did you win? Plaster your status and your award category all over your site, your social media, and share the news with your email list. People love good news. Especially your friends and colleagues. Give them something to smile about.

If this kind of stuff doesn’t come naturally to you, don’t worry. The team at Bruce Public Relations in Inverness has been helping our clients to have reasons to celebrate for more than 20 years. We’re pretty good at it, if we do say so ourselves. Get in touch if this is the kind of expertise your organisation would benefit from. We enjoy sharing our expertise, and helping your business grow.

“You can never have too many friends”: Nicky Marr and the power of goodwill

Nicky Marr captured doing a selfie with guests at the launch of her new venture

Nicky Marr captured doing a selfie with guests at the launch of her new venture

Last night broadcaster and columnist Nicky Marr invited several dozen friends and associates along as she launched her new enterprise. I was delighted to be invited to attend the post-work launch at the new Kingsmills Hotel venue, and it was a lovely evening. Her handsome husband Colin and two lovely daughters staffed the reception desk, and guests were invited to leave a stack of business cards to facilitate their own networking. A grand idea, really.

Glasses of fizz and a great buzz in the room, the formal programme began. After a delightful group “selfie”, Nicky took to the podium and shared plans of her new venture. She had been with local radio station MFR for 13 years, hosting the morning show and getting up at o’dark-thirty for ages. Increasingly, she was finding that she was coming home exhilarated at 1.30am after hosting/compereing/MC-ing awards events, industry dinners and conferences, only to have to get up again at 4.30am. Her weekly column in the Inverness Courier has also been syndicated around the SPP group of papers, and it seemed clear to Nicky, something was going to have to give.

She’s now out on her own full-time, having left her morning post at MFR, and available to host events, provide media training, do voiceovers, and more.

If you have ever attended an event she has hosted, you will know how obviously at ease she is in this role. Just the right blend of humour, familiarity with her hosts, and a business-like ability to get through the programme — your event is in a safe pair of hands, it would be fair to say.

Being new to the area, I first saw Nicky in action at the Highland Business awards luncheon last September at the Dromossie Hotel. She sparkled over the lunchtime programme, and everyone enjoyed the event.

What struck me last night, in the company of many of the people for whom Nicky has been that “safe pair of hands”, was the tremendous goodwill toward her and the speakers’ pleasure in giving her a bit of stick, back.

I was reminded of my mentor, the late Louis J. Cahill, APR, founder of Canada’s oldest PR firm, OEB International (now Enterprise Canada) and a founding member of the world’s first worldwide network of independent PR firms, the WorldCom Group. Early in my career at OEB, I remarked to Lou that he had more invitations and social engagements than anyone I knew. Given he was about 80 at the time, this was particularly striking. Lou advised me, “Laura, you can never have too many friends.”

Lou understood that you support your friends in their new ventures, and, if you ever needed it, chances were they would support you. From last night’s event it was clear: Nicky Marr has done a lot of good turns for people, and when she put out word of her new venture, they turned out for her in droves.

Nicky is going to be a huge success in her new venture — I just hope she isn’t too good at writing press releases, or we’re all going to be in big trouble! 🙂