Tag Archives: “power of three”

Harness the “Power of Three” to nail your start-up’s pitch

If you’re a start-up, chances are you are going to have to get out there and tell people about your new venture. What you say, and how you say it, is a lot more important than you may realise.

When it comes to communicating what you do, you don’t want to make a rookie error, just because your business is new. And the last place you want to miss the mark is when it comes to your pitch.

Preparing a powerful presentation is one of the best ways to communicate your start-up’s mission and vision. Deliver it well and you’ll earn a reputation as “one to watch”. Nail it, and your chances of success will increase exponentially. Using the “Power of Three” will help you to do just that.

Let’s say you’ve been invited to present at a crowd-funding event. This is a golden opportunity to shine in front of an audience of key influencers. Get it right, and you are on the road to funding your start-up. Get it wrong, and, well… you may not get another opportunity.

woman doing a presentation

Being asked to do a presentation need not strike panic – a structure will get you started

“Start with the end in mind”

In the words of Dr Steven Covey, “Start with the end in mind.” Deciding what to include in your presentation is crucial. There may be a hundred things you want this audience to know, but you have to be realistic – you can only say so much. Besides, they don’t need to know every detail about you, your partners, or your business.

For your presentation to be successful, it really helps to “start with the end in mind”. What must your audience know before they leave? This will enable you to narrow down the “hundred random things” to a handful of key points.

In identifying which elements are key, you will want to consider answering questions such as: What is your product or service? Are you already trading, or still in development? What expertise do you bring to the table? Do you have any competitors? What makes your start-up unique? How much money are you looking to raise, and how do you propose to get it?

Work out which are the most important points

Once you have got this down on paper – and I do recommend you start on paper – it’s time to decide which points are the most important. You may have five or six things, but there may be some overlap. Work hard to narrow it down, perhaps by grouping related items. Then, decide which are the three most important elements. Be ruthless. These three points will form the body of your presentation.

This is where the “power of three” comes in. It’s the reason there are three wise men, three little pigs, and three Musketeers! Three seems to be the perfect number of items of new information to take in. With your three most important points clearly identified, it’s time to start to construct your presentation.

Use the ‘Power of Three’ to give your pitch a fail-proof structure

The ‘power of three’ gives you a fail-proof structure. Think of a bacon, lettuce and tomato sandwich. It’s made up of three key ingredients – the filling – wrapped between two slices of bread. Those three key ingredients are the three main points that you must convey to your audience for your presentation to be a success.

When assembling your presentation “sandwich” don’t forget the bread! In our sandwich analogy, the “bread” is the introduction and conclusion, and each slice performs an important function. Together, they package your presentation in a format that your audience is familiar with.

When you are introduced, open your presentation by stating your structure. Tell your audience you have three main points, which you will deal with in turn. Knowing what to expect, your audience will relax. Your introduction has let them know they are in safe hands.

Paint clear pictures with facts and examples

Now, tell them your first main point. Support it with facts, or examples. You may want to tell them about your product and what makes it unique. Or you may want to tell the story of how you came to be in this business.

Then, transition to your second main point. For a start-up, it may be your understanding of a gap in the market that your product or service is poised to exploit. Detail this to provide support for your point. Consider sharing an anecdote which is related to this point.

Once you have done this, transition to your third and final point. Remember, you have to support each point with logic and examples. If you are speaking at a crowd-funding event, your third point may be your opportunity to make a compelling case for investment.

With you final point communicated, it’s time for your ‘other slice of bread’ – your conclusion. The best way to wrap up your presentation – both literally, and figuratively – is to use a tried and tested format. Signal to your audience that you are wrapping up by saying, “In conclusion. . .” and then repeat your three key points, briefly.

Make sure you issue a ‘call to action’ to your audience

If you are hoping that your audience takes some action based on your presentation, don’t leave the final step to chance. Ensure that before you conclude, you issue a ‘call to action’: tell your audience what you want them to do. Whether it’s to sign up for your newsletter, or visit your facility for a VIP tour – make it clear what their next step should be. And make it easy for them to comply.

If you want their contact details, collect business cards at the door. If you want them to visit your site, hand out invitations. Either way, ending with a call to action will ensure that your audience not only leaves with a sense of what your start-up is about, but importantly, what they should do with the information they have acquired.

When a business pitch is crucial to the success of your business, you can rely on the “power of three” because it gives your presentation a structure that is robust and flexible.

You can adapt this formula for a presentation of any duration. Just select your three main points – whatever “fillings” you fancy – and wrap your contents in the two metaphorical “slices of bread” that are your introduction and conclusion. Whatever you want to say, the power of three will ensure you say it well.

If you need help crafting a make-or-break presentation, get professional help. It will be the best money you spend this year. Contact Bruce Public Relations for expert advice.

This article was written by Laura Bruce for Bytestart

Harness the “power of three” to power up your next presentation

As a business person, chances are you are going to have to do a presentation sooner or later. If the thought of composing something from scratch strikes you with fear, I’m going to let you in on a little secret, which will make every presentation you make much simpler to master.

woman doing a presentation

Being asked to do a presentation need not strike panic – a structure will get you started

It’s called “the power of three”, and in this case, the word “power” is very apt. When you are making a presentation – whether it’s a pitch to a potential new client, or updating your colleagues on the latest developments in your department – the ‘power of three’ provides an almost magical structure to ensure you deliver just the right amount of information. It’s the reason there’s “three wise men”, “three musketeers” as well as “three little pigs”!

Think of it as a sandwich. Your content – the “meat” of your presentation – will be up to you. But by putting “the power of three” to work for you, you will have a very robust structure that is simple to follow, and helps package your information into a format your audience can readily take in.

To get started, first identify the main points you want to convey in your presentation. This will be the “bacon, lettuce and tomato” in your sandwich. You may have five or ten, but there may be some overlap. Group them into themes. Then eliminate the weakest ones, and whittle it down to your three strongest or most important points. State your first point or theme, and support it with an example or a story. Then move on to the next one. Before you know it, you will have a well-structured presentation, based around three powerful points.

For best results, wrap your three points between an introduction and a conclusion. This is the “bread” that holds your filling together. Opening with an introduction will put your audience at ease. Tell them what they can expect to take away from your talk. This will motivate them to listen, and help them relax and know they are in good hands. Tell them you have three main points you will make. Now primed for what to expect, they can listen to your presentation’s main points, and follow each one. Conclude by summarising your three points at the end.

Armed with the “power of three” you now have a format you can rely upon again and again, for presentations of any length. Having a “go-to” structure to apply to your content will help ease the pain of making presentations. Your audience will find them easier to follow, and you may even find that you start to enjoy doing them!

Making effective presentations is crucial to becoming an effective leader, but often, we don’t get much opportunity to develop this skill. One of the best places to become more comfortable making presentations is Toastmasters. There are clubs all over the world, including one in Inverness which meets the 2nd and 4th Wednesday each month. Visit www.toastmastersinverness.com and come along to a meeting. You’ll soon be more at ease doing presentations at work. You may even find you have a talent for it!

Laura Bruce is an award-winning speaker and the founder of Bruce Public Relations, based in Inverness, where she works with forward-thinking organisations to raise their profile. She is the two-times Scotland champion of impromptu public speaking (2015, 2014) and recently placed second in Scotland in the 2015 Toastmasters International Speech Contest. If you would like Laura’s help to improve your next presentation, contact her here.

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