I didn’t. I am a woman, and an entrepreneur, but I had no idea about this celebration of women’s enterprise. That is, until my pal Nicky Marr posted on Facebook about being included in a compendium of women entrepreneurs published on the Women’s Enterprise Scotland website here.
According to their website:
WES plays a vital role in the promotion of women’s enterprise, through the media, and across the wider community. We provide spokeswomen, role models and contributors for the broadcast media and the press, for events, conferences, seminars and presentations.
We champion women-led business from every sector across the entire country. We challenge existing perceptions to gain recognition of the economic importance of all women’s enterprise, whether micro business, SME or stock market listed multinational.
We encourage courage, confidence and self-belief that women-led business is a positive, rewarding and achievable option for women everywhere, no matter the scale of their enterprise ambition. And we cheer on those agencies already providing gender specific business development, and cite best practice wherever we find it.
We’re active digitally, and use social media and online platforms to promote women’s enterprise, to share information and learn from each other.
They sound like a great organisation, but I hadn’t heard about them, either!
And then it struck me: the problem with entrepreneurship — besides the difficulty I have spelling it correctly — is that as an entrepreneur, running a (thankfully!) busy business, I am not on their radar. (I did get in touch with them subsequently, to do just that.)
So, not only did I not know about WES, I also wasn’t aware of the global celebration that is Women’s Entrepreneurship Day. Apparently, it’s a very big deal. Complete with a huge global sponsor (and former client), pwc. Here’s a link to the Women’s Entrepreneurship Day website: http://www.womenseday.org and a hashtag: #WomensEDay.
This whole thing of not being aware of something that is specifically targeted at you brings home the awareness that, when you are busy running your own business *and* haven’t sought public funding to start or perpetuate that business, you simply aren’t going to be on the mailing lists for a lot of things that people in the public sector may be aware of. That is to say, the very people trying to target you, are not aware of you.
Which brings me to my point: the importance of networking. I never would have heard about Women’s Enterprise Scotland today if I hadn’t been a part of Nicky’s network. Hopefully, having now contacted them, and tweeted about Women’s Enterprise Day, they will know about me. Moreover, my network of Twitter followers and followers of our Bruce PR Facebook page will also become aware of this organisation. Because ultimately, it’s up to every one of us to help our fellow entrepreneurs get a hand up. So after this post is published, I will also put it on LinkedIn, where — ideally — another group of fellow entrepreneurs will also see it.
Happy Women’s Entrepreneurs Day everyone! And thanks Nicky!