Tag Archives: Social media

Tylenol recovered. But will United Airlines?

Shock. Horror. Outrage. That has been the reaction of people around the world to the brutal images of airport police dragging a passenger off a United Airlines flight yesterday in the U.S.

I am wondering how a paying customer can be brutalised by a business he has contracted with? In what world is that okay? And in what world, can such brutality be justified by claiming, in essence, the passenger had a ‘bad attitude’? Apparently, standing up for yourself is not simply defiant: it’s against the rules.

We’ve been conditioned to believe that “the authorities” can do pretty much as they please when it comes to issues or situations which are even remotely associated with “security”.

Unfortunately, it appears we’ve inadvertently given carte blanche to corporations working in these industries to abrogate basic human rights, not to mention the rules of civil society.

Did it start with the US’s National Security Agency violating people’s physical bodies during airport body searches? In a few short years, we now feel it’s normal to subject ourselves to invasive and at times degrading levels of interaction at airports under the guise of complying with “security regulations”.

And in January, the UK passed the Snooper’s Charter, which enables the government  — apparently ‘legally’ — to spy on every citizen, without cause. All in the name of “security”.

I’m fed up. I can only hope that United Airlines’ reputation is so badly damaged by this that drastic measures must be taken to rehabilitate it. Tylenol recovered from the tampering scandal, largely because they were not at fault. United’s agents, in this case, airport police, have done irreparable damage. Indeed, a breaking story from The Guardian indicates United’s share price has plummeted, wiping $1bn from its value in hours.

But there may been good to come of this yet.

What I have observed today gives me hope. The shock and  horror of the passengers’ faces as their compatriot was bounced and banged off the plane gives me hope. Ordinary people have not lost their innate sense of what is right. Their horrified reaction says it all.

It’s time we reminded corporations and governments who they are meant to serve.

For more information or to support a challenge of the UK government’s illegal Snooper’s Charter, click here for details from Liberty.

 

 

The Online Profile Builder is here! Bruce PR’s innovative digital marketing solution for SMEs

We’re delighted today to unveil details of our new Online Profile Builder. We developed this in response to the digital marketing needs of local businesses — businesses that are too small to have their own PR or marketing person, but too big to ignore the demand for online content.

Our Online Profile Builder is the perfect solution for businesses who want their business promoted but don’t want to do everything themselves. Bruce PR’s Online Profile Builder will solve the problem of having professionally written, high-quality content for your social media channels, and proper news items for traditional news outlets including newspapers — a crucial mix in the Highlands.

To find out more, visit our stand (Stand Number 1!) at the BNI Highlands Expo today at Eden Court. We’ll be able to show you just how our Online Profile Builder can solve your social media and publicity challenges, with one simple package. Click here to book a 5-minute telephone chat to get all the details.

Is Facebook right for your business? Take 126 seconds and find out

Facebook can be a powerful tool for some businesses, but is yours one of them?

Facebook can be a powerful tool for some businesses, but is yours one of them?

Facebook may all the rage, but is it the best fit for your particular business?

If you’re not sure if you should be using Facebook for business, we can help.

We can take you through a super-quick, 2-minute quiz so you’ll know once and for all if Facebook will truly help you build your business. . . or if you’re wasting your time, and money.

Click here to set up a free assessment. In just a few minutes, you’ll know whether the latest craze is a good investment for your business. . . or if you should be focusing your attention on a different platform. Don’t waste anymore time — contact us now!

Laura Bruce’s top 10 PR tips from two decades in public relations

Bruce Public Relations founder Laura Bruce, on the banks of the River Ness in Inverness

Bruce Public Relations founder Laura Bruce, on the banks of the River Ness in Inverness

To celebrate our 10th anniversary Bruce Public Relations in Inverness is sharing 10 of our “insider tips” to help you boost your organisation’s profile. Remember, if you have really big news to share, speak to a professional about the best ways to get the word out.

In no particular order, here are 10 simple things you can do to ensure your business has an edge when it comes to PR.

  1. Learn to identify what may be newsworthy in your organisation. Are you launching a new service? Introducing a new product to your field? Are you involved in supporting a charity or other cause? All of these things create opportunities to open up dialogue with key audiences. [Hint: it’s not always the media you should be focussed on.}
  2. Identify the most appropriate social media platforms to reach your customers and clients, and establish a presence here. If you aren’t sure which platforms best suit your business, do some homework or speak to a professional for advice.
  3. Keep your website up-to-date. If you haven’t revised your website since it was built, it is probably out of date. Take a good look at it and see what needs freshening up, and make these changes.
  4. If you have news, consider issuing a media release. (If you’re not sure if you need one, contact us.)
  5. Anniversaries and milestones are ideal opportunities to share some news. If you have celebrated your 10th anniversary, or just built your 100th house, let people know.
  6. Share good news with your own team, first. There’s nothing better to build employee relations than treating your staff as “insiders”. Share your news with them, first. They can be great ambassadors for your organisation, and can take pride in your success.
  7. Take photos. You can’t go back in time, so make sure you get them while you can.
  8. Don’t underestimate the power of sharing insights from your industry. People who work outside your field of expertise may be quite interested in your observations. If you are seeing a trend develop, write a blog post for your website, or share your thoughts on LinkedIn.
  9. Make it simple for people to contact your organisation. Whether it’s through your website, by telephone, or over one  or more social platforms, ensure there is a pain-free route to contact you.
  10. Put a company ‘backgrounder’ on your website. It should contain basic information including when the organisation was established, who the principles are, the main products or services you provide, and a link to a contact form for more information. Some organisations do this on their “About” page, while others use a dedicated page for news. Either way, help people who visit your site to get a handle on what you do, and for whom.

Have you found these top 10 tips helpful? If your organisation has decided it’s time to start communicating, contact Bruce Public Relations. We’ll help you identify the most newsworthy information, and then help you communicate it the most appropriate audiences. We’ve been delighting our clients for more than a decade. Isn’t it time you got some PR TLC?

“The party’s over . . . ” Now what? 3 things to do after you have won an award

Our client Frankie & Lola's softplay in Inverness was named Most Promising New Business. We are delighted for them.

Our client Frankie & Lola’s softplay in Inverness was named Most Promising New Business. We are delighted for them.

Last week’s Highland Business Awards were a punctuation mark in the Highland business calendar. On Friday afternoon, after a motivating speech about tourism and regeneration from Steve Dunlop, Chief Executive of Scottish Canals, twelve companies and one individual went away winners. We were delighted to help our client, Frankie & Lola’s Soft-Play in Inverness, to win the Most Promising New Business award. A number of finalists also have great reason to hold their heads high.

HM_Business_Awards_Logo_2015_200_76_80But now what? With the dust settling on the awards, Bruce PR recommends a few simple tactics to make the most of your new standing.

  1. Put something on your blog about the awards. Mention that you went along and how much you appreciated being named a finalist. Maybe talk about how your team put the application together, or how you found the process. Did you take photos at the event? Here’s a great place to put some photos.
  2. Share the blog story onto your social media platforms. Update your Twitter, LinkedIn, Facebook, Instagram. . . you get the picture. Share those photos, and give your followers and friends an insight into the event, and what it meant to you and your team.
  3. Incorporate your new status into your company’s corporate identity. Were you a finalist? Add “Finalist, Highland Business Awards 2015” to your home page and marketing materials. Don’t be shy. Did you win? Plaster your status and your award category all over your site, your social media, and share the news with your email list. People love good news. Especially your friends and colleagues. Give them something to smile about.

If this kind of stuff doesn’t come naturally to you, don’t worry. The team at Bruce Public Relations in Inverness has been helping our clients to have reasons to celebrate for more than 20 years. We’re pretty good at it, if we do say so ourselves. Get in touch if this is the kind of expertise your organisation would benefit from. We enjoy sharing our expertise, and helping your business grow.

Are you ‘driving around aimlessly’? 3 tips to focus your social media

taget practise“Public relations without research is like shooting an arrow, then requisitioning a target to install in the field.” — Anthony J. Fulginiti, APR — communication briefings

Last week I made a presentation to the Highland Business Women’s Club. I was invited to talk about my business, but I decided instead to focus on the importance of having clear objectives for your company, before you head off on a PR or social media initiative.

It sounds simple enough, doesn’t it? But it’s the hardest part of the process. So many companies I speak to want to start doing social media, or a blog, or making announcements, but they have not spent time thinking about where it is they want to go as an organisation.

I used a metaphor in my talk, and listening to the guests afterwards, I think it made an impression. “Social media,” I said, “is like the car. Public relations is the map. But your goals — that is the destination.” And I suggested that nobody in the audience should waste their time driving around aimlessly. They needed PR for the map it provides, but without a destination, they could spend hours on Twitter, Facebook and LinkedIn, and end up no nearer achieving their objectives.

Sound familiar?

Here are my three tips to ensure you don’t waste time in your social media activities.

  1. Spend time thinking about your business objectives. Get together with your key people. Don’t be afraid to include juniors in the discussion. They often have fresh ideas and a different perspective.
  2. Visualise the outcome you desire. Then write it down. What does it look like, in that place that means “success” for your company. Is it a second office? More staff? More lucrative clients? Be precise, so you will know when you get there. And think big.
  3. Assign the work. Choose someone talented to develop a plan to achieve these goals. If your company is too small to have a staff member devoted to communications, then out-source it to an experienced contractor. Not only will you get just what you need, if you choose well, you will also access a great reservoir of business experience.

If you think you could use some assistance developing your company’s goals, and then crafting a plan to make them happen, get in touch with us. We love this kind of work. We specialise in ideas, and PR is just one way we make things happen for our clients.

@Bruce_PR at #HighlandBizWk “Highland Spotlight Exhibition”

Bruce PR will be at stand D4 at the Highland Spotlight Exhibition - drop by and say hello!

Bruce PR will be at stand D4 at the Highland Spotlight Exhibition – drop by and say hello!

Bruce Public Relations Ltd is based in Inverness, Scotland.

Bruce Public Relations Ltd is based in Inverness, Scotland.

We’re delighted to announce that we will once again be exhibiting at the Inverness Chamber of Commerce ” Highland Spotlight Exhibition”

When & where: 23 September at the Kingsmills Hotel, Inverness.

We’ll be at stand D4 so please drop by and say hello.

If you’ve been wondering about your organisation’s communications, this is a perfect opportunity to have a chat and get a sense of how Bruce PR in Inverness may be able to help you.

4 reasons to stop by our stand:

  1. You’ve got some exciting news you want to announce
  2. It’s time your organisation took charge of its communications
  3. Your social media efforts have fallen flat and you don’t know what you should be tweeting/posting or blogging
  4. You’re a budding golfer*

*This one’s top secret so you’ll have to call over to find out more.

Some of the things we have helped our clients with recently include:

  • a double-page feature in Executive magazine
  • complete overhaul of website copy, and writing new copy
  • launching a new product
  • establishing a presence across a range of social media platforms
  • writing stories for corporate blogs, and preparing a digital strategy
  • developing a communications strategy for a large social enterprise
  • preparing a nomination for a prestigious industry award

We hope that gives you a flavour of the kind of work we do. Remember that no company is too large or too small to ignore its communications!

To discuss your communications needs, please give us a ring on 01463 216226. And please come along to the Kingsmills Hotel and say hello!

Note: You can follow events on Twitter with the hashtag #HighlandBizWk.

“Sex and Social Media”: gender differences & participation in social technology

According to Diana Nyad, women are learning to leverage the power they hold in social media (http://womensvoicesforchange.org/wed-5-13.htm)

Recent research suggests women are learning to leverage the power they hold in social media (image source: Women’s Voices for Change)

Marketers looking to make the most of social media would do well to understand the unique ways in which each gender interacts with each platform. This was the message from David Sim at a recent Highland Social event in Inverness.

Organised by Michelle Russell of Snow Marketing, Highland Social events bring together people working in social media, as well as those looking to learn more about the landscape as they dip a toe into using Twitter, Facebook, Instagram, Vimeo or any of the other social platforms.

Belying its risqué title, Sim’s breakfast talk, “Sex and Social Media”, examined gender differences in the way men and women use social media. It was a salutary message for anyone hoping to make the most of the time they invest into social media — for themselves, and for their clients.

David Sim from Open Brolly, with Jo Adams, left, at Highland Social

David Sim from Open Brolly, with Jo Adams, left, at Highland Social

Sim is a project director and co-founder at OpenBrolly. He designs bespoke web and mobile systems, and project-manages their implementation.

Science, he said, has shown that women have a deeper interest in people and relationships, generally speaking, whereas men are more preoccupied with practicalities and logical deduction. Our respective use of today’s social technology is a prime example of how these differences are manifest.

Men, David said, see business as highly competitive, and can be disappointed when they don’t see an immediate benefit from their “investment” in social media. Women on the other hand, are more interested in forming lasting relationships, and look to social media to share experiences with people. Women are disappointed when companies just talk about themselves. As women are a key audience for many brands, this insight is important for marketers attempting to reach us.

David had some interesting statistics:

  • 16% of adults have a Twitter account; 62% of Twitter users are women.
  • On Facebook, 58% of users are female. Women comment more on Facebook, while men tend to “lurk”. Both men and women have more female friends on Facebook.
  • Pinterest, David described as a “magnet for women”: it has the same number of users as Twitter, but 70% of them are women. Women see it as a form of window shopping.
  • YouTube has a slightly higher percentage of male users, at 54%. However, as 25% of men watch a YouTube video daily, it is a great platform to reach them.
  • Like YouTube, LinkedIn also has an audience of slightly more men than women, with 54% of users being male.

Social media provides us with a great deal — from education, to entertainment, to sharing personal experiences. What social media research tells us is that how you present your content is crucial. Depending on what audience you are after, you may be better off trying to create a dialogue, rather than presenting “Top Tips”.

Hearing David’s insights, it occurred to me that even SMEs and small local businesses should  consider a multi-platform approach to their social media activities to make the most of each sex’s way of interacting with social media.

Who makes the decision about whether to use or even investigate your client’s services or product in the average household? News that women — despite earning 60% less than men, on average — control the majority of discretionary spending, means that reaching them is paramount for your social media activities to be successful.

Understanding what women are interested in is a good first step to creating a dialogue on social media. But it’s only the beginning. The capacity to create good content, coupled with a comprehensive communications strategy, is the formula for long-term success when it comes to social media management.

If you would like some help reaching your audiences — with social media or traditional media — please get in touch.

Why it pays to help charities with their PR

Scottish Charity Awards deadline March 26

The deadline for applications is 26 March!

There are only six days until the deadline for applications for the Scottish Charity Awards 2014. If your organisation would like to get involved, click on the link and get your nomination in pronto!

Having worked in PR for two decades, we have worked with literally dozens of charities. It may come as a surprise, but charities can be some of the most creative clients you can have the pleasure to work with. Why? Frequently having with little in the way of financial resources to devote to marketing and PR, charities are often far more willing to take a chance and push the boundaries in their promotion efforts. The results can often be quite outstanding communications initiatives, from inspired outreach activities to attract new supporters, to creating compelling content on social media.

One of the reasons why I believe charities have the capacity for great work is often because they attract talented people who aren’t motivated primarily by financial rewards. The ability to do work that you believe may help to improve the lot of people less well off than yourself — that is a pretty good feeling. And to do it day-in, day-out, rather than as a one-off charity fundraising gig, well, that can be downright inspiring.

So while charities may not be the most lucrative of clients, agencies can often gain as much as they give when agreeing to work with non-profits. Bruce PR is happy to give an hour or two of consulting time to a charity looking for a fresh perspective on their communications. We like working with non-profits, and we particularly like the feeling we get giving something back.

And while  you may not feel ready to apply for a “Cracking Campaign” award for best charity-led campaign, working with a talented PR agency in the weeks and months ahead might just inspire you both to be award-ready in 2015!

If your Highlands and Islands-based charity would like help with its communications, please get in touch by completing our contact form here.

New Year’s Resolution: Incorporate Social Media into your organisation’s communications

Social Media icons

Whether it’s Facebook, Google+, Twitter and Pinterest — what matters is that you start

Is using social media one of your organisation’s goals for 2014? If so, read on.

In only a few short years, social media has become a priority for our clients. Gone are the days when your Twitter account was something you did for a bit of fun. Today, Twitter is an important business tool. And it is the same with LinkedIn and Facebook.

Maximising your company’s presence on social media

Many companies find themselves feeling pressurised about using social media. If you feel you are playing catch-up when it comes to social media, take a step back and consider what you hope to achieve. Bruce Public Relations can help you to incorporate social media into your overall communications strategy. What’s that? You haven’t got a communications strategy? Well, we can help you with that as well. It’s what we do.

Understanding the fit between social media and PR

For many companies, the urge to “get on” social media leads to a series of false starts. Somebody created an account, but no one is managing it. Worse, no one has considered how it will fit within your existing corporate communications. There are some important questions to ask, before you get too far along.

Five things you and your colleagues should consider before embarking on social media:

  1. Who will manage our social media accounts?
  2. What is our social media policy?
  3. What do we hope to achieve with social media?
  4. What about traditional PR? Do we still need that?
  5. How much time should we devote to social media?

Get a free social media audit from Bruce PR

Social media can be an important business development tool. To help you develop a social media strategy that suits your company’s objectives, drop us a line. We offer a free social media audit for UK and Ireland-based organisations. This can help you understand where you currently sit vis a vis your competition, and how you can set your organisation apart with some specialist advice.

Please note that our free audits will be conducted beginning in February 2013. If you feel you need assistance more urgently, please get in touch and we can discuss your needs more promptly.