Tag Archives: website

Laura Bruce’s top 10 PR tips from two decades in public relations

Bruce Public Relations founder Laura Bruce, on the banks of the River Ness in Inverness

Bruce Public Relations founder Laura Bruce, on the banks of the River Ness in Inverness

To celebrate our 10th anniversary Bruce Public Relations in Inverness is sharing 10 of our “insider tips” to help you boost your organisation’s profile. Remember, if you have really big news to share, speak to a professional about the best ways to get the word out.

In no particular order, here are 10 simple things you can do to ensure your business has an edge when it comes to PR.

  1. Learn to identify what may be newsworthy in your organisation. Are you launching a new service? Introducing a new product to your field? Are you involved in supporting a charity or other cause? All of these things create opportunities to open up dialogue with key audiences. [Hint: it’s not always the media you should be focussed on.}
  2. Identify the most appropriate social media platforms to reach your customers and clients, and establish a presence here. If you aren’t sure which platforms best suit your business, do some homework or speak to a professional for advice.
  3. Keep your website up-to-date. If you haven’t revised your website since it was built, it is probably out of date. Take a good look at it and see what needs freshening up, and make these changes.
  4. If you have news, consider issuing a media release. (If you’re not sure if you need one, contact us.)
  5. Anniversaries and milestones are ideal opportunities to share some news. If you have celebrated your 10th anniversary, or just built your 100th house, let people know.
  6. Share good news with your own team, first. There’s nothing better to build employee relations than treating your staff as “insiders”. Share your news with them, first. They can be great ambassadors for your organisation, and can take pride in your success.
  7. Take photos. You can’t go back in time, so make sure you get them while you can.
  8. Don’t underestimate the power of sharing insights from your industry. People who work outside your field of expertise may be quite interested in your observations. If you are seeing a trend develop, write a blog post for your website, or share your thoughts on LinkedIn.
  9. Make it simple for people to contact your organisation. Whether it’s through your website, by telephone, or over one  or more social platforms, ensure there is a pain-free route to contact you.
  10. Put a company ‘backgrounder’ on your website. It should contain basic information including when the organisation was established, who the principles are, the main products or services you provide, and a link to a contact form for more information. Some organisations do this on their “About” page, while others use a dedicated page for news. Either way, help people who visit your site to get a handle on what you do, and for whom.

Have you found these top 10 tips helpful? If your organisation has decided it’s time to start communicating, contact Bruce Public Relations. We’ll help you identify the most newsworthy information, and then help you communicate it the most appropriate audiences. We’ve been delighting our clients for more than a decade. Isn’t it time you got some PR TLC?

@Bruce_PR at #HighlandBizWk “Highland Spotlight Exhibition”

Bruce PR will be at stand D4 at the Highland Spotlight Exhibition - drop by and say hello!

Bruce PR will be at stand D4 at the Highland Spotlight Exhibition – drop by and say hello!

Bruce Public Relations Ltd is based in Inverness, Scotland.

Bruce Public Relations Ltd is based in Inverness, Scotland.

We’re delighted to announce that we will once again be exhibiting at the Inverness Chamber of Commerce ” Highland Spotlight Exhibition”

When & where: 23 September at the Kingsmills Hotel, Inverness.

We’ll be at stand D4 so please drop by and say hello.

If you’ve been wondering about your organisation’s communications, this is a perfect opportunity to have a chat and get a sense of how Bruce PR in Inverness may be able to help you.

4 reasons to stop by our stand:

  1. You’ve got some exciting news you want to announce
  2. It’s time your organisation took charge of its communications
  3. Your social media efforts have fallen flat and you don’t know what you should be tweeting/posting or blogging
  4. You’re a budding golfer*

*This one’s top secret so you’ll have to call over to find out more.

Some of the things we have helped our clients with recently include:

  • a double-page feature in Executive magazine
  • complete overhaul of website copy, and writing new copy
  • launching a new product
  • establishing a presence across a range of social media platforms
  • writing stories for corporate blogs, and preparing a digital strategy
  • developing a communications strategy for a large social enterprise
  • preparing a nomination for a prestigious industry award

We hope that gives you a flavour of the kind of work we do. Remember that no company is too large or too small to ignore its communications!

To discuss your communications needs, please give us a ring on 01463 216226. And please come along to the Kingsmills Hotel and say hello!

Note: You can follow events on Twitter with the hashtag #HighlandBizWk.

6 common website errors SMEs make and how to avoid them

How many Joes are there?

If this sign looks fine to you, then keep reading

Most business owners would agree that a website is a must for our business. More than just giving us a presence in Internet searches, our website allows potential customers to learn more about our products and services. It also enables them to get a feel for who we are and what we do. A quality site encourages potential customers to get in touch; a poor site loses them at the first hurdle.

It’s surprising how many SMEs miss out on the basics when it comes to their website.

While large organisations typically have a team of people devoted to ensuring the business’s website is functioning effectively, the majority of small- and medium-sized businesses don’t allocate any resources to their website once it’s up and running. And that can be a costly omission. Whether it’s hard to find or is filled with grammatical or spelling errors, if your website isn’t up to scratch it is sending the wrong message, and whether or not you realise it, your business is paying the price.

Here are my top six website mistakes SMEs make, and how you can avoid them:

  1. Your website copy is full of spelling and grammatical errors.  Losing customers because you are offering “Marketing Tip’s”? Don’t know your “their” from “there”? Poor writing on your site says “We can’t be bothered.” When I see grammatical errors on a site, I always wonder what else they are getting wrong. Ensure the writing on your website is competent. If writing isn’t your thing, ask someone who writes for a living to quality-assure the copy on your site. There are lots of talented PR and marketing people who can tidy up your website content. It won’t cost a fortune, and it help to ensure your site conveys a professional image to visitors.
  2. Your website is hard to find. There is nothing more frustrating that trying to find a business you know exists, but whose website exists somewhere in the ether due to an overly complex URL. My advice: If you can’t get a straightforward domain name, consider changing your business name.
  3. There’s no phone number or email address. There’s no point having a website if you don’t provide easy-to-find contact information. Give people a telephone number or an email address, at the very least. And don’t bury this information. Put it on your homepage. In fact, put it at the top of your homepage, in a large font! If you don’t want to list your email address because you are tired of getting spam, install a contact form. And if you are sick of getting those automated PPI-claims phone calls, you should also be judicious about listing your mobile number.
  4. Your business name doesn’t say what you do. It may seem obvious to you, but to someone new to the community, “Dewey, Cheatham and Howe” does not necessarily scream “firm of solicitors!” or “quantity surveyors!”. There are hundreds of businesses whose business name is the surname of two or three of its principals, or worse, two or three of its long-dead founders. You don’t have to change your business name, but it is helpful to put “Quantity Surveyors”, “Chartered Accountants”, “Architects” or “Solicitors” after your name. Doing this on your website header will help to ensure that your firm comes up in an Internet search. It will also ensure that your site visitors know they have arrived at the right place.
  5. It’s all text and no visuals. Set yourself apart from other similar businesses by using real photos of real people. Even better, include photos of local landmarks on your site. This helps to root your business in the local community, and that is ideal if that is your main trading area. If you haven’t got decent photos, commission some from a local photographer. If you can’t afford to buy-in photography, source some royalty-free professional photographs. Your site visitors will appreciate it.
  6. There is out of date content on your homepage. Did you do a promotion for Christmas? If it’s January and a smiling image of Santa still greeting your visitors, you are sending the wrong message. If you can’t be judicious about updating your homepage, consider hiring in someone to tidy it up for you on a regular basis. Even if you only update it once a quarter, it enables you to say something timely, and your visitors will appreciate it.

I hope you have found that useful. And if you see Joe, please ask him to give us a ring.

Does your website need a bit of tidying up? There is nothing we enjoy more at Bruce Public Relations than a wee bit of editing! (Check our handbags — you’ll find a red marker!) We can edit your website in a jiffy and we promise it won’t cost you a fortune. Get in touch and we will give you an estimate pronto!

5 ways Bruce Public Relations can help your business. Right now.

Laura Bruce from Bruce Public Relations speaking to a Highland audience about public relations in the age of social media

Laura Bruce from Bruce Public Relations speaking to a Highland audience about public relations in the age of social media

5 reasons to contact Bruce Public Relations:

1. You have just valuable new contract, and want to spread the word.

We would be delighted to get the word out. From announcing a new ship joining the fleet, to the awarding the contract for a multi-million pound hospital, to the opening of a new nursery, Bruce PR has helped clients of all sizes and shapes to share their good news. And we would be delighted to help you share yours.

2. You may soon be on the receiving end of some negative media coverage and you have no idea what to do.

Asking how you came to be in that unfortunate position isn’t going to help much at this point. What you need now is crisis management. And we have expertise in that. With clients in health care, transportation and chemical industries (to name a few), we appreciate that there is a lot that can go wrong. Machines malfunction, people make mistakes. What matters now is what you do about that. If you think this is the kind of help you need, get in touch with us — or another trusted and experienced firm — quickly. The sooner the better. You can thank us later.

3. Your business has grown to a certain point, but you would like to reach the next level.

We can help. In fact, this may be our favourite kind of work. Whilst our stock-in-trade is PR, what we are particularly good at is helping you to see your business with fresh eyes. With nearly twenty years experience helping businesses across dozens of sectors to achieve their objectives, we can often help you to find a new and better way of growing your business.

4. You have heard that this [Facebook / Twitter / LinkedIn / Insert name of next new channel] thing may be important for your business, but have no idea where to start.

Yes, we can help you with this as well. If social media is something you know you should start doing, we can help you to position your social networking within an overall communications strategy. However, if all you need are a few pointers to set you in the right direction, we can help you with that as well.

5. Your [daughter / nephew / computer technician ] did your company’s website five years ago, but it’s just not what you need today.

From copywriting to press releases to corporate brochures to instruction manuals, writing is something we simply love to do. And if it you would like some help updating your website, creating some fresh material for your blog, or helping create a user-friendly manual for your  product, please get in touch. We would be delighted to help. And if your website needs a makeover, we know some talented designers who can help steer you in the right direction. Together, we can ensure that your website is hitting the right note.

So there you have it. Five ways Bruce Public Relations can help your business. Right now.