Why we’re generalists (and why you should be too!)

I just got off the phone. I was speaking to a man with a booming new business, who’s looking to raise the profile of his firm. He asked, “Have you got a package you can offer me?” I told him no, we don’t. I explained that each client’s situation is unique, each looking for a particular outcome or set of outcomes, and so we don’t take a one-size-fits-all approach to PR, or anything else.

The prevailing thought for consultants is to find a niche and dig deep. There’s a lot to be said for being an expert in a particular area.

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However, there’s an equally strong argument for having a broad range of skills, and avoiding being pigeon-holed. Let me explain.

With the downturn in the oil industry (which I believe is temporary — but that’s a subject for another day), PR and other firms devoted to serving the oil industry are being hit — and hard. For our colleagues around Aberdeen, it’s been clear for some time that things are on a downward trajectory. Their response to this has been to cast their nets a bit wider, and see if they can find work in other industries. So the first reason to take a generalist approach is because it protects you from the vagaries of one particular industry.

There’s a second reason Bruce Public Relations takes a generalist approach to PR. And it’s not because we aren’t specialists in what we do. It’s more enjoyable to work with a broad range of clients. And the bonus is: we are able to parlay the wisdom we gained from working with a diverse range of clients, to a broad range of client needs. By never having specialised exclusively in health care  — or petroleum — or IT —  or tourism — we have become adept at seeing the common threads in our clients’ situations, and addressing wide-ranging demands with tried and true principles.

So no, we haven’t got an off-the-shelf package to sell you. But if you want a solution that is tailored to fit your business and its particular needs, I am pretty certain we can help.

If that is the kind of thinking that would benefit your business, please get in touch. We help a small number of exceptional businesses to improve their performance. Can we help you? There’s one way to find out: get in touch today.

 

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