Are we the right PR firm for you? Here’s what some of our clients say about us:
“I have no hesitation in recommending Bruce Public Relations to anyone who needs publicity, and wants to be sure that they will receive coverage they will be comfortable with, presenting their business in the best, true light.”
— Isobel Grigor, Chief Executive, Calman Trust
“Laura is a very talented professional who knows her trade. I have no hesitation in recommending her to provide excellent PR and marketing on a day to day, and strategic basis.”
— Isla Cruden, Company Secretary, R&I Cruden Ltd
“I turned to Laura Bruce at Bruce PR to help shape my marketing literature and I can honestly say, I have never worked with someone who is so totally committed to getting the best for her client – detailed, focused, quick. As such I would have absolutely no hesitation in recommending Laura to others.”
— Sheila Campbell-Lloyd, Director, Highland Business Coaching
“I can 100% confirm that Laura Bruce has great ideas to help any business and a great approachable service for all who may need a bit of help to get things sounding just right!”
— Cecilia Grigor, Founder, Planit Scotland
Are you looking for help with public relations? Do you need high-quality copywriting for your business’s website or marketing materials? Do you have an urgent, serious problem that may ruin your reputation?
If any of these are true, you’ve come to the right place, because we can help you. But first, a word of warning: we’re straight-talking. And expensive. If you can bear that, read on.
We can help you particularly well with these 5 things. . .
1. Public relations
Are you nervous about responding to a query from a journalist? Have you got news to announce? Spreading the word about your organisation — we call this “Media relations” .
This is what most people think of when they think of “public relations”. We can help soothe your fears about answering a reporter’s questions. We can also work with you to prepare a media release (press release) which captures your news or announcement in a way that is helpful to the media. [Can you say “Win, win”?]
When we write things for you, what we do is called “Copywriting”. We positively love copywriting. We love helping businesses like yours to improve your search engine ranking by improving the quality of what you say, and how you say it.
From sales letters to landing pages, newsletters to infomercials, we can help you sell more stuff, and help your ideal customers find you. . . first! We will work with you to ‘get inside’ your prospective customer’s head, and craft the copy you require. For more information on our copywriting services in the Highlands and beyond, click here.
Please note that we are multi-lingual, and serve clients in 5 English-speaking countries: Canada, the United States, Scotland, England and Ireland.
3. Value Proposition Development
Do you ever have trouble explaining what your business does? It’s difficult to develop your marketing materials or your website before you have clear guidelines about what you want to say, and who you want to reach.
Have you heard of a “USP”? Your unique selling proposition? This is like ‘USP 2.0’, and we call our service “Value Proposition Development”. We can help you to choose the best words to communicate what you do. This will make it simpler for potential customers to find you. And understand precisely why they should buy from you.
4. Direct-response Marketing
You can spend a lot of time and loads of money promoting your brand with vanity advertising. Or, you can focus instead on communicating directly to your best prospects. With the people most likely to buy from you. [I know — what a concept!]
Do you need an email sequence? A long-form sales letter? A blog post? We’ll help you to identify and reach out to true customers. From newsletters to sales pages, from video scripts to landing pages, we’re naturals when it comes to “Direct Response Marketing”.
5. Marketing for Tourism Businesses
Raised in one of the world’s best-known tourist destinations — Niagara — tourism is in our genes. Now based in Inverness in the beautiful Highlands of Scotland, we’ve put our Niagara-honed tourism know-how to work, doing marketing & PR for tourism businesses.
From websites for 5-star accommodation providers like Highland Farm Cottages and Daviot Lodge, to promoting world-class events like the Loch Ness Knit Fest and the Inverness Whisky and Gin Festival, we understand what attracts visitors to the Highlands, and know how to translate this into effective marketing and publicity for our clients. Read more about our global experience in tourism here.
PR & Marketing Experience
With twenty years in marketing and PR, we believe we’re the best PR firm in the Highlands. There isn’t much we haven’t seen. We’ve worked with hospitals and councils, charities and social enterprises, tourism businesses including festivals and events, hotels and restaurants, pharmaceutical and chemical companies, shipbuilders and ship-owners. We have extensive experience providing PR counsel for professional services firms including accountants, solicitors, architects, engineers and doctors.
Professional and experienced. That’s Bruce Public Relations.
Please note: We’re more expensive than other public relations firms. But unlike them, we also guarantee the quality of our work. Ring us to find out more.
Bruce Public Relations Ltd. Inverness, Scotland. IV2 3HR Tel. 01463216226