I use to say we were the most experienced PR firm in the north of Scotland. But I recently adjusted that. I now describe us as the most expensive PR firm in the north of Scotland.
When we first started up, we use to compete, loosely, on price. But the clients we got typically didn’t appreciate what we could do for them, and often, despite getting them great results [read: excellent media coverage, strategy insights, positioning wins] the next time they had something to announce they’d make us compete all over again.
Those aren’t the clients we want to work with. “Love them what love you” is our ethos now.
There are some things money can buy.
We are a PR firm, yes, but we are also stupendously creative business advisors, and talented copywriters, with experience and connections far and wide. We can put you in touch with someone halfway across the world you would never otherwise have encountered. We can develop a value proposition that will earn your business hundreds of thousands of pounds. We can craft the story of your business into the compelling tale it should be — something you simply don’t have the time or expertise to do.
We won’t compete on price. But the clients we have the pleasure of serving don’t complain about our fees. They are happy to pay them.
If you’d like to engage in something far more than a public relations exercise, give us a bell.
Is your club struggling to build membership? Do you have a hard time getting visitors to come along? Do visitors come to your club, but not become members?
This workshop will give you the tips and tricks you need to attract visitors to your club and convert them to members. Laura Bruce, President of Inverness Toastmasters, will share her story of how her club went from only 7 paid-up members in April 2015, to 27 members just 18 months later.
She will share her ACE Formula ™ — a suite of online and offline tools that she used as VP Membership to attract and engage visitors, and convert those visitors into Toastmasters. She will also share her expertise as founder of Bruce Public Relations to show how the humble media release can be a powerful tool to raise the profile of your club.
Who will benefit from this workshop?
Any one with a club that is struggling with low member numbers. Any club that attracts visitors but hasn’t been successful in converting them to members. Any club that is facing extinction.
Special relevance to: VPs Membership, VPs PR, Presidents, Area and Division Directors
Come along and learn how to put the ACE Formula ™ to work creating membership magic for your club!