Wouldn’t it be great to be able to explain to people what your business does in one sentence?
If you’ve struggled to describe what makes your business unique, then a “value proposition” may be the most important business tool you’ve never heard of.
But just because you’re not familiar with it, doesn’t mean you should ignore it. Whether you are considering launching a new enterprise, or if you have an established business, there are many reasons to develop a value proposition.
Here are three quick reasons why your business needs a value proposition.
- Your value proposition describes how you create value for your customers. It captures what you offer, and why.
- A good value proposition will distinguish you from your competition. It elegantly communicates your USP or “unique selling proposition”.
- Whether you provide a product or service, having a strong value proposition is key to winning customers. It helps them to understand why they should buy from you.
In this video, Laura Bruce takes a group through the basics of value proposition design
If you would like to explore how a value proposition will help your business communicate with its audiences, we can help. We offer a half-day value proposition development workshop. At the end of the session, you will leave with a value proposition that captures the value you create for your customers, and explains why they should buy from you.
It may be the best money you’ve ever invested in your business.