We speak English, Canadian, American, Scottish and Irish. (Irish-English, that is.)
Having lived in the British Isles, and Canada, and the States, we’ve become fluent in a range of versions of “English”.
If you want to market to people in Ireland, you can’t speak to them exactly the same way you would speak to people in Cleveland. Ohio. Or, Cleveland, England. (You didn’t know there was more than one, did you? Read on.)
Knowing the subtle variations between these presumably “English-speaking” regions is just one of the ways that we are amazing.
If you’ve got something that pertains to multiple English-language audiences, and need some help with either publicity or marketing, get in touch.
We can craft you a culture-specific sales letter. Or several versions of your value proposition. Need a blog post translated from American to English-English? We’re your man.
I use to say we were the most experienced PR firm in the north of Scotland. But I recently adjusted that. I now describe us as the most expensive PR firm in the north of Scotland.
When we first started up, we use to compete, loosely, on price. But the clients we got typically didn’t appreciate what we could do for them, and often, despite getting them great results [read: excellent media coverage, strategy insights, positioning wins] the next time they had something to announce they’d make us compete all over again.
Those aren’t the clients we want to work with. “Love them what love you” is our ethos now.
There are some things money can buy.
We are a PR firm, yes, but we are also stupendously creative business advisors, and talented copywriters, with experience and connections far and wide. We can put you in touch with someone halfway across the world you would never otherwise have encountered. We can develop a value proposition that will earn your business hundreds of thousands of pounds. We can craft the story of your business into the compelling tale it should be — something you simply don’t have the time or expertise to do.
We won’t compete on price. But the clients we have the pleasure of serving don’t complain about our fees. They are happy to pay them.
If you’d like to engage in something far more than a public relations exercise, give us a bell.