Marketing & PR for Tourism businesses

Lake Louise is one of the world’s most popular tourist destinations. We know it well.


If you own a hotel or guest house, restaurant or attraction, promoting your business is one of your biggest tasks.

With experience in some of North America’s biggest tourism markets, Bruce Public Relations in little old Inverness, Scotland has more tourism nous than you might expect.

Niagara Falls, Lake Louise, Cape Cod. . .

We’ve worked in tourism businesses in some amazing locations, watching tourism done by some of the best in the world. We will put that expertise to work for you, to help you stand out from the crowd.

We can help you with:

  • public relations to generate media coverage of your property
  • website content and blogs
  • direct-response marketing
  • copywriting of promotional material including brochures and more!

Getting the copy right — whether it’s for a website, brochure, or blog post  — is crucial to any project’s success.

Professional copywriting is a specialist skill. We work with businesses to craft the words they need to get the clients they want, so they can do the work they love.

We have written compelling email copy to generate leads, scripts for engaging corporate videos, brochure copy to communicate what you do effectively and concisely, and website content that attracts the kind of customer you want to do business with. If you need something written, we have the experience and expertise to get the job done and get you the results you want. Talk to us today!

Digital Marketing: a webinar for Highlands and Islands Enterprise

Our Director Laura Bruce was featured in this recent webinar focussed on digital marketing and creating a digital strategy. Entitled “Digital Marketing — Have a future, have a digital strategy” the 45-minute webinar from Highlands and Islands Enterprise featured a range of topics applicable to businesses within and outside the tourism industry. Freda Newton of Jacobite by Loch Ness was also a panellist.