Nominations for the Highland Business Awards 2016 are open!
It’s awards nomination season, and Inverness Chamber of Commerce members will have received an email recently advising of the deadline, and the categories.
Here are 5 reasons you should definitely NOT put your business forward for the awards:
- You are delighted with your business and its turnover. Attracting more business would simply be a nuisance!
- You’re too busy to write an award nomination! Besides, you entered before and you weren’t even shortlisted! What’s the point?!
- Your team already knows you love them — why would you want to sing their praises by nominating your business for an award? They might get big heads!
- You don’t need any more promotion or publicity for your business. You’ve already gotten lots of coverage, and that led to more work! Stop that now!
- You don’t mind missing out on all the fun and excitement at the Awards luncheon. You hate that sort of thing. And frankly, you’d rather eat a sandwich at your desk on Friday, 30th September.
What? None of those apply to you and your business? Well, why didn’t you say so?!
Look at all those people talking to each other and enjoying themselves! Who would want to do that?!
Start working on your nomination now! The deadline for entries is the end of July, but that comes around a lot faster than you realise! If you need help with your entry, talk to us. If you are not sure if you should enter, talk to us. And if you really don’t want to leave your office on the day of the awards luncheon, let us know, and we’ll get some pizzas delivered from our favourite pizza joint to you and your team. 😉
Last week’s Highland Business Awards were a punctuation mark in the Highland business calendar. On Friday afternoon, after a motivating speech about tourism and regeneration from Steve Dunlop, Chief Executive of Scottish Canals, twelve companies and one individual went away winners. We were delighted to help our client, Frankie & Lola’s Soft-Play in Inverness, to win the Most Promising New Business award. A number of finalists also have great reason to hold their heads high.
But now what? With the dust settling on the awards, Bruce PR recommends a few simple tactics to make the most of your new standing.
- Put something on your blog about the awards. Mention that you went along and how much you appreciated being named a finalist. Maybe talk about how your team put the application together, or how you found the process. Did you take photos at the event? Here’s a great place to put some photos.
- Share the blog story onto your social media platforms. Update your Twitter, LinkedIn, Facebook, Instagram. . . you get the picture. Share those photos, and give your followers and friends an insight into the event, and what it meant to you and your team.
- Incorporate your new status into your company’s corporate identity. Were you a finalist? Add “Finalist, Highland Business Awards 2015” to your home page and marketing materials. Don’t be shy. Did you win? Plaster your status and your award category all over your site, your social media, and share the news with your email list. People love good news. Especially your friends and colleagues. Give them something to smile about.
If this kind of stuff doesn’t come naturally to you, don’t worry. The team at Bruce Public Relations in Inverness has been helping our clients to have reasons to celebrate for more than 20 years. We’re pretty good at it, if we do say so ourselves. Get in touch if this is the kind of expertise your organisation would benefit from. We enjoy sharing our expertise, and helping your business grow.