I use to say we were the most experienced PR firm in the north of Scotland. But I recently adjusted that. I now describe us as the most expensive PR firm in the north of Scotland.
When we first started up, we use to compete, loosely, on price. But the clients we got typically didn’t appreciate what we could do for them, and often, despite getting them great results [read: excellent media coverage, strategy insights, positioning wins] the next time they had something to announce they’d make us compete all over again.
Those aren’t the clients we want to work with. “Love them what love you” is our ethos now.
We are a PR firm, yes, but we are also stupendously creative business advisors, and talented copywriters, with experience and connections far and wide. We can put you in touch with someone halfway across the world you would never otherwise have encountered. We can develop a value proposition that will earn your business hundreds of thousands of pounds. We can craft the story of your business into the compelling tale it should be — something you simply don’t have the time or expertise to do.
We won’t compete on price. But the clients we have the pleasure of serving don’t complain about our fees. They are happy to pay them.
If you’d like to engage in something far more than a public relations exercise, give us a bell.